“After a tumultuous multi-year stretch that included massive unit sales declines, declining average selling prices (ASPs), and deteriorating margin trends, the iPad business has turned a corner,” Neil Cybart writes for Above Avalon. “The combination of improving upgrade fundamentals, less severe iPad mini sales declines, and a stronger iPad lineup with the iPad Pro and accompanying accessories have positioned the iPad category that much closer to stabilization. The worst is likely over.”

“The iPad shot out of the gate like a rocket in 2010, instantly becoming the best-selling new Apple product in history. Considering that the iPad was an entirely new category positioned between an iPhone and MacBook, many were caught off guard by how consumers embraced the new form factor,” Cybart writes. “Initial iPad sales were nearly three times as strong as initial iPhone sales… In just 10 quarters on the market, Apple sold 100 million iPads. It took Apple 16 quarters to hit the same milestone with iPhone.”

“Just as it seems like people have completely written off the iPad business for good, signs are beginning to appear that point to improving iPad fundamentals,” Cybart writes. “While the days of strong 30-40% unit sales growth will likely never make a return with iPad, it’s clear that the iPad will soon enter a new stabilization phase. The dark days for the iPad are over. ”

Much more in the full article – recommended – here.

MacDailyNews Take: There are millions of iPads out there that will not be able to run iOS 10. It’s iPad upgrade time!

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When will Apple’s iPad sales finally bottom out? – February 4, 2016