“The Apple Inc. iPhone SE is looking like a huge winner in the smartphone wars,” Ophir Gottlieb writes for Capital Market Laboratories. “The iPhone SE is a small screen phone but with amped up technology, making it a sort of hybrid super powered iPhone 5. While iPhone sales have stagnated in 2016, this one gem is moving the needle to upgrade older iPhone owners.”
“Mac Rumors reported on data that came from Consumer Intelligence Research Partners and UBS analyst Steven Milunovich, and it was rather telling,” Gottlieb writes. “In the previous quarter, 16% of iPhone 4s users had upgraded to new devices. But with Apple’s introduction of the iPhone SE, which has a small screen and is by far the least expensive iPhone ever, we see that 26% of iPhone 4s owners upgraded to a new iPhone for the current quarter.”
Gottlieb writes, “That’s a winner, but hardly the story.”
Read more in the full article here.
MacDailyNews Take: Hopefully, iPhone SE proves to be a solid winner for Apple in the BRICS.
Some of us don’t WANT a BIG HONKING PHONE!
Thank you Apple for finally understanding not everyone is, and providing an alternative. I need to upgrade my 5 as soon as the rest of the big honking ones in the family are paid off. Kept giving up my upgrades to everyone else in the family for how many years….waiting for Apple to come to this conclusion.
Well said! My sentiments exactly.
This is the reality that Tim Cook should have recognized. Under Tim Cook’s leadership Apple continued to offer the larger iPhones only when it was obvious that many 4s owners preferred the smaller iPhones. F’in Tim Cool is so slow he has to speed up to stop.
And yet, there is no indication there will be an iPhone 7 SE.
Apple refuses to listen to customers.
The SE is not named with a 6, so there may be upgrades to the SE but not a number 7 involved.
Excellent comments.
I upgraded to SE from the 4s.
Other than the flat as a highway frog design — best iPhone I have ever owned.
😎🇺🇸👍🏻
I fully intended to trade in my 4s for the SE, but chose the 6s at the last minute. I can rehem the front pocket of my Levi’s to better accommodate the larger size; not that much of a bother. I like the option for larger text and icons. We’ll see how it goes…
Quite the leap.
Well, I guess if your jeans can handle it, so can the horse … 🐎😊
My next phone if storage memory alone is upgraded
Replacing my 64GB iPhone 6 with a 16GB iPhone SE. I’ve found that I just don’t use all that much space. Especially since most stuff is stored on iCloud.
The SE was the iPhone that I have been waiting for and I’m absolutely delighted with mine. A compact, but fully featured iPhone is exactly what I need and the improved battery life has proved to be a huge bonus.
What I also hope it does it spreads out product launches throughout the year.
Having a focus on Sept for launch of the iPhones and other products puts a lot of strain on the stock. For the rest of the year the market is looking for ways to be negative on aapl because of the lack on an upside.
The SE should be small foot print version of the best phone. Coupled with a watch that should be all most on-the-go people need.
I am happy those who need a compact phone get theirs just as I am happy those who want a larger phone (like me) get that model. All good and more sales for Apple.
It’s long past time that MDN (et. al.) stop implying the iPhone 5 form-factor is only popular because it’s inexpensive (and thus appealing to the less-affluent, less-educated, less-mature, 3rd-world, “cheapskate” audiences). I am a 30-year independent Apple Consultant, and in my experience the iPhone 6 & 6+ form-factors (which we affectionately call the “Clown-phones”) tend to appeal to folks that want an iPad experience but don’t want to carry one or can’t afford to buy one (in addition to their iPhone). Most people who buy a “big” iPhone simply do not use an iPad nearly as much (if at all). So the Clown-phones are often for the compromise-crowd (what they prefer to call “convergence”) – and even sometimes, the “cheapskates” (who can’t afford a real iPad). Quite often, Bigger is simply not Better. It’s just bigger. If anyone over at Apple is listening, why not try the iPhone 5 form-factor (what we like to call, “The True iPhone”) with all the bells & whistles that the contemporary Clown-phones have? And advertise it as the preferred companion to the Watch (and iPad). Then we could all have the size(s) we choose!
I am a 30-year independent Apple Consultant
No wonder you are the number one Apple cheerleader blowhard and 100% immune from Apple mistakes.
Get a grip … 😎
Hey idiot, that was a quote from the DR. BIlly post above it. Some busy great Apple consultant he must be, not able to afford an iPhone…
Hey, idiot.
I stand by my comments.
Your Apple suck up comments, MINUS A CRITICAL EYE, is your MO.
Pity …
“MINUS A CRITICAL EYE”…:
Critical enough to notice that you couldn’t even spell your name consistently from one thread to the next😝😝😝.
Don’t forget to flush.
That all you got brainless?
Compared to all your serial misspellings over the years???
So, ONLY your sh*t doesn’t stink … figures. 💩
Well, Dr. Billy, I’ve been an Apple Consultant for as long as you have, and I’ve learned a couple of things that you seem to have overlooked here.
First, when there’s a new feature that’s very highly desirable (such as ApplePay), people will sometimes buy for that feature alone. Not because they want the other features, or even the size, of the new device, but for the features. Such was my experience with the 6, and then the 6s. Both purchases were made before the SE was even announced, much less released, by Apple.
Also, I’ve also learned not to use loaded terms when describing devices that people have bought unless I want to subtly insult them (such as “Clown-phone”). Not only does it not tend to get any positive results, but it also makes me show up in a bad light for not considering how others might feel about things.
Good luck with your next 30 years.
Meant to say, “but for that feature.”, not “for the features.”
Well said … and there’s a lot of other companies that should take this to heart too (an example being automakers: higher end is “BIG” only…sucks to park when you work in a compact urban area)
Nothing better than a Subaru Outback Sport. Can handle the Northeast brutal weather, towns built on hills, and fits in tight parking spaces. Wish Apple would pair up with Subaru to make a car.
Agree. Am an IT and at home I have an iPad and an iPad mini. I don’t need my phone to be one. Also have 2 whopping large iMacs, and 2 MacBook Pro’s. I am usually in front of a 27″ iMac at work. So I don’t need a huge phone to take the place of these. So, yes, I’d hardly call that being a device cheapskate for not buying the big honking phones.