“Samsung woke up today to bad news,” Jack Purcher reports for Patently Apple. “According to a poll conducted by Gallup Korea last week, 41% of respondents who are 20 to 29 years old said that they prefer Apple’s iPhone.”
“In stark contrast, 57% of respondents aged 50 to 59 preferred Samsung’s Galaxy smartphones,” Purcher reports.
“With Apple winning the most coveted demographic in South Korea,” Purcher writes, “Apple should strongly push forward with a flagship Apple Store in that country, something that they’ve been criticized over for years.”
Read more in the full article here.
MacDailyNews Take: Can’t even win the hearts and minds of the youth in their home country. The future is not bright for Samsung in smartphones.
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[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
I am a 24 yo Korean and I love Samsung! iPhone so ugly!
“I am a 24 yo Korean”
Yeah, and I’m Princess Margaret.
DARN Samsung!
• The deceitful advertising ISN’T WORKING!
• The faked reviews and comment trolling ISN’T WORKING!
• The intimidation of your South Korean citizens ISN’T WORKING!
* Ripping off Apple to make up for your lack of creativity ISN’T WORKING!
• 2 for 1 sales promotion ISN’T WORKING!
Maybe if you became a sincere company, your fate would improve. Just a suggestion.
Convert the young people and your future is assured. Conversely lose the young people and you’re walking the plank and eventually drop and sink into the ocean depths. Something Shamstung has long had comin’ to ’em.
Advertising should be about accentuating features and applying interest to the customer, not botching sales numbers and being a copycat.