“Apple Inc. may rake in $3 billion in additional revenue over the next two years because of the runaway success of Pokémon Go, according to a new report from Needham analyst Laura Martin,” Jennifer Booton reports for MarketWatch.
“The company, which charges a fee to host apps on its App Store and pays itself a portion of the revenue spent on and within iOS apps, keeps roughly 30% of the money spent by users on Pokémon Go, she said,” Booton reports. “To give some perspective, Apple made $2 billion in the first two years of availability for another popular mobile game, Activision Blizzard Inc.’s Candy Crush Saga.”
“Apple might even make more money from the game than Nintendo at the moment,” Booton reports. “The Japanese videogame company owns just a 32% stake in the Pokémon Company, which jointly developed the game with Niantic Inc., a spinoff of Alphabet. CLSA analyst Jay Defibaugh said last week that Nintendo may receive ‘little direct profit’ from the game, given its minor stake.”
Read more in the full article here.
MacDailyNews Take: Services.
We have developed a very large and profitable business in the Services area… The purchase value of the installed base services grew by 27% during the quarter, which was an acceleration over the previous quarter. And the value of it hit just – or was just shy of $10 billion. And so it’s huge… — Apple CEO Tim Cook, April 26, 2016
So that’s how much profit a complete waste of time can generate. Amazing that something so frivolous can capture people’s attention.
Whether or not it’s a waste of time is highly subjective. I don’t play it, but I do know that everyone needs some light-hearted distraction to get our minds off the current election and everything else happening in the world right now. Everyone needs a distraction at some point for the sake of our sanity. Who are you to judge whay makes other people happy? You seem awfully bitter to me.
Frank … no more frivolous than going on the internet to comment about how frivolous it is ….
Read ‘The Shallows” by Nicholas Carr
Or your finding the need to respond to a frivolous post. Wouldn’t that make your comment less than frivolous?
Go back to your puerile games, fanboy. Come back when you grow up.
sounds a bit like counting ones chickens before they hatch.
my guess is that pokemon-go will turn out to be a wildly popular fad, but lacking the legs to sustain high volume over the span of two years.
If the game didn’t use such a popular series as Pokemon as basis, I would agree.
This was the game that my 6-year-old self had been waiting for. I never thought that I would be able to catch Pokemon in real life. It’s like the 1990’s all over again!