“One tech industry analyst who was headhunted by the firm has revealed what it’s like to be wooed by the tech giant,” Sky News reports. “Michael Gartenberg was asked whether he was willing to relocate to Cupertino, California – without even being told what his role would be.”

“The process started when he was on a regular conference call with Apple to talk about sales and trends. At the end of the call, Apple Vice President Greg Jozwiak asked Mr Gartenburg for ‘five, 10 minutes of your time,'” Sky News reports. “‘So the phone rings, 408 number, coming from Apple. I pick up the phone and he goes, ‘Hey Michael, it’s Joz. ‘Look, I don’t have a lot of time to talk right now, so I’m going to cut right to the chase. Would you like to come out here and work with us?””

Sky News reports, “After agreeing to fly to California, he was whisked off to a series of meetings and the proposed role – senior director for worldwide marketing – was revealed to him.”

Read more in the full article here.

MacDailyNews Take: At that level, it’s not really that unusual to wait to reveal the position and details face-to-face instead of over the phone.

SEE ALSO:
Michael Gartenberg: Where does Apple go from here? – April 11, 2016
Tech industry analyst Michael Gartenberg leaves Gartner to join Apple – May 22, 2013