“About the same time last year, Microsoft made a bold proclamation: the adoption rate for its new OS, Windows 10, would be so high that by mid-2018, 1 billion devices would be running it,” Jelani James reports for Tech Times.

“Fast forward to Friday, July 15 — roughly a year before that deadline — and the tech firm has admitted that those estimates were too ambitious,” James reports. “‘We’re pleased with our progress to date, but due to the focusing of our phone hardware business, it will take longer’ to reach the goal, Microsoft Corporate Vice President Yusuf Mehdi said in a statement.”

“For Microsoft, who counts 350 million devices running Windows 10 as of June, the missed goal is a tough break,” James reports. “Since making that promise in 2015, the company has been banking on that statement to try and draw third-party developers into building apps for Windows 10.”

“Microsoft was so confident that its phone business would be a success, that the aforementioned 1 billion goal was predicated on a significant number of Windows 10-powered smartphones to add to the personal computers that will be upgraded or replaced,” James reports. “Unfortunately for the tech giant, things didn’t go as planned.”

Read more in the full article here.

MacDailyNews Take: “We’re pleased to be only 35% of the way to our goal which we will not be able to achieve. Oh so very pleased.” — iPhone roadkill