“The rumors started on Tuesday when Joe Saward, a longtime and well-respected Formula One reporter, said that he was hearing ‘whispers’ that Formula One is currently undergoing an ‘intensive due diligence’ process that could ultimately lead to a sale,” Don Reisinger writes for Fortune. “Another ‘whisper,’ he said, was that Apple has become the ‘latest bidder’ for Formula One.”

“At first blush, Apple buying a car business sounds rather absurd,” Reisinger writes. “However, the report shouldn’t be ignored. Saward is one of the foremost reporters in the Formula One market and it’s well-known that Apple has at least taken a liking to cars. It also has the cash to acquire a company that’s been up for sale for the last year, and Saward himself has thought it odd that Formula One won’t just deny the reports.”

“He pointed to three key components that could make the deal make sense. For one, Apple is working on a car—something Tesla founder Elon Musk has called the “worst-kept secret” in Silicon Valley—and Apple might want to connect its name to a well-known and highly respected auto brand. What’s more, he says, Apple has more than enough cash to buy what could be a company worth somewhere around $8 billion,” Reisinger writes. “Finally, he believes the purchase could help sales of the Apple TV… Apple owning the franchise and offering it as part of a television package that would run on its Apple TV could make some sense and, like Saward says, help Apple TV sales.”

Read more in the full article here.

MacDailyNews Take: What did we write way back in May 2014? Oh yeah:

Perhaps Cook should consider bidding for and winning NFL Sunday Ticket away from Direct TV, buying rights to Premiere League and La Liga games, etc. and making them Apple TV exclusives. Go directly to the sports leagues with boatlods of cash. Maybe that’ll grease the wheels [with reticent content providers]. It’ll certainly move a bunch of Apple TV boxes around the world in short order.

[Thanks to MacDailyNews Readers “Fred Mertz” and “BD” for the heads up.]