“The J.D. Power survey indicates that smartwatch owners in general are very satisfied with their watches,” Hibben writes. “As is usually the case in Power’s surveys, the numerical rankings tend to be fairly tightly grouped, but Apple was the only brand to perform better than average, as the ‘circle ratings’ make clear.”
“I was not surprised by the results. Apple’s product execution is invariably superior to its competition, and usually it’s only on the basis of price or value that Apple suffers in comparison,” Hibben writes. “What I find most interesting about the Power survey is how much it diverges from prominent media coverage of the Watch since its launch more than a year ago. It’s not difficult to find any number of highly critical, even dismissive articles about the Watch.”
“The estimated 12 million Watches Apple sold in the first year were about double that of iPhone in its first year,” Hibben writes. “I chose to write about the Power survey, not so much to tout the success of the Watch as to highlight the fallacious nature of the anecdotal approach to Apple criticism. I would like to see a somewhat more objective basis for Apple criticism in the media, but I don’t expect it.”
Read more in the full article here.
MacDailyNews Take: Of course, the Apple Watch user satisfaction is off the charts, but we say that as Day One Apple Watch owners as opposed to non-Apple Watch owners who in pretending AW is not actually a massive success are trying to provide justification for pigheadedly depriving themselves of a time-saving convenience that delights highly-satisfied users daily.
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