“Nintendo finally allowed a mobile game version of one of its biggest money-spinners to be made,” Tero Kuittinen writes for BGR. “One thing that has not been widely discussed is the truly monstrous revenue performance that Pokemon GO has delivered right out of the gate. This app is a beast of truly exotic and unprecedented nature. It has delivered the hottest first 72-hour revenue performance in US mobile content history.”

“We are witnessing a decisive turning point in the mobile content industry,” Kuittinen writes. “On Monday morning, traders in Tokyo were trying to get a grip on this seismic change, bidding Nintendo’s share price up 24% in the first hour of trading — after a 9% jump on Friday. That meant adding more than $8 billion to the company’s market cap.”

“This kind of phenomenon has never been witnessed by the mobile content industry,” Kuittinen writes. “Whatever the precise formula for the instant madness spawned by Pokemon GO is, it will force a profound rethink of many industry tropes.”

Read more in the full article here.

MacDailyNews Take: We’re seeing people everywhere looking for Pokémon. Be careful driving, please!

SEE ALSO:
Pokémon GO player finds dead body in Wyoming river while looking for water Pokémon – July 9, 2016
Washington state: Don’t play Pokémon GO while driving your car – July 8, 2016
Nintendo shares surge as Pokémon GO hits No. 1 in Apple’s App Store – July 8, 2016