“We are witnessing a decisive turning point in the mobile content industry,” Kuittinen writes. “On Monday morning, traders in Tokyo were trying to get a grip on this seismic change, bidding Nintendo’s share price up 24% in the first hour of trading — after a 9% jump on Friday. That meant adding more than $8 billion to the company’s market cap.”
“This kind of phenomenon has never been witnessed by the mobile content industry,” Kuittinen writes. “Whatever the precise formula for the instant madness spawned by Pokemon GO is, it will force a profound rethink of many industry tropes.”
Read more in the full article here.
MacDailyNews Take: We’re seeing people everywhere looking for Pokémon. Be careful driving, please!
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