“Since the beginning of 2014, Apple has reported persistent sales declines for its iPad product line,” Adam Levine-Weinberg writes for The Motley Fool.
“In fiscal 2013, iPad sales totaled $32.0 billion, representing 18.7% of Apple’s total revenue. Just two years later, iPad sales had declined to $23.2 billion, or 9.9% of Apple’s revenue,” Levine-Weinberg writes. “iPad sales continued to decline at a double-digit rate in the first two quarters of fiscal 2016.”
“However, Apple launched its new 9.7-inch iPad Pro in late March, near the beginning of its third fiscal quarter. This likely helped the iPad product line return to revenue growth at long last,” Levine-Weinberg writes. “In the third quarter of fiscal 2015, it sold fewer than 11 million iPads — the worst sales result since 2011.”
Read more in the full article here.
MacDailyNews Take: All hail the easy compare!
Com on, iPad, you can do it!
SEE ALSO:
Apple to release Q316 earnings, webcast live conference call on July 26th – June 28, 2016
The increased performance and new features were enough to convince me to upgrade from iPad 3 to iPad Pro 9.7.
There was nothing wrong with the old one, but it was becoming limited. Technology in tablets came so far, so fast from the original iPad that a lot of people are very satisfied with what they have now. But the older devices will eventually not support new possibilities. But growth will not return to the rates seen in the days when people had nothing. Now they have something thing just might suit them for a long time.