“Goldman Sachs analyst Heather Bellini today offers up a summary of an investor day held to review trends in virtuality reality and augmented reality, meetings that included presentations from a number of [VR] companies,” Tiernan Ray reports for Barron’s.
Ray reports, “Bellini notes that there was some sense both the price of VR and the sophistication of the gear will have to evolve till it reaches Apple-like levels of refinement.”
Ray reports, “In terms of content challenges, one speaker expects that there will be an increase in the number of platforms for which developers will need to write content over the next 5 years as opposed to a consolidation as tech vendors strive to have a platform akin to Apple.”
Read more in the full article here.
MacDailyNews Take: Dig the holes and pour the foundations for Apple, present day VR schlubs.
I’ll wait until Apple releases iHolodeck. That’ll be the first good VR.
My thoughts exactly, where is the Holodeck? Strapping on a huge display to my head for content just isn’t appealing.
It’s cool to see the technology being pioneered.
I’ve tried the PlayStation VR and it’s stunning.
I’m really excited to see the that gets developed.
I just got my Oculus Rift and its incredible. Though it will be 10x better when the Touch controls come out.
But their is no deep UI design for completely ditching a desktop screen and working/playing exclusively in VR. I expect Apple is working on something with that kind of depth. Multiple apps, windows, dock, clipboard, notifications, file/doc organization, work spaces, messaging, conferencing, etc.
That’s when VR will come into its own.
Well.. In my view its up to Apple to bring it to that level … Not others.
And VR is nothing new to Apple. They have been at it for at least a decade and more. …(from job listings i have followed )
I hope they are prioritizing VR/AR as Apple needs to excite the world with something new, exciting , and accessable.
I think you are correct, apple has been researching it for at least a decade. But like the iPhone (which they prototyped 10 years before it was released and shelved the product because, the technology wasn’t up to the task. I think they will enter the market when they can create a rock solid product that is up to the standards that we all expect (i.e. doesn’t require liquid nitrogen cooling 😉 )