“I want to tell you about a magical place. A place where U2 albums download to every phone, and with a button press, you can turn any text message into a laser-filled Kiss concert,” Mark Wilson writes for FastCompany. “A place where there’s no pain and no suffering, because there is an ’emoji button’ that will translate a message into kid-speak for you. This place is Apple in 2016. That’s right, Apple’s longtime obsession with Bono and Chris Martin was only a taste of things to come. Cupertino’s user interface has gone full dadcore.”
“If you don’t just know what I mean by dadcore… there’s Messages’ new emojify button. All you have to do is type your message into the app as always, and the button will instantly transform your words into vague, cartoonish emoji. It’s the UX equivalent of being a 45-year-old man who spends $500 at Urban Outfitters on new shirts,” Wilson writes. “Before you think I’m being too cruel here, I’m a dad myself. It takes one to know one, okay? I have two tickets to a Bruce Springsteen concert in a few weeks, and I couldn’t be more excited about it.”
“I hate to admit it, clinging to the fact that I am basically the oldest possible interpretation of millennial, the future of social media multimedia confounds me. I love Instagram, sure, but I had to learn to use Snapchat. Hell, I had to google it, okay?” Wilson writes. “Apple isn’t alone in its quest to out-dadcore Snapchat. Facebook’s interface is one sign-of-the-horns reaction away from full dadcore (until then, it’s just normcore). And as for Google, it may be the only company immune to the pressures of a graying multimedia dialect. Because Google has mercifully opted to just let the robots talk for us instead.”
Read more in the full article – recommended – here.
MacDailyNews Take: Love it!
If you’re excited about a Springsteen concert then, you just lost all credibility.
Born to Run….
If you post a comment like that, it’s because you’ve lost what little maturity or intelligence you possessed.
Strange article… I am a dad, too, and I don’t get the article at all. Just another person attempting to sum up the Apple culture in a humorous way. He must be paid by the word.
Is ios10 available to developers???
Huh? What?
Agree. That was a weird article. What did he say?
I’m tired of writers trying to be clever and posting new “words” like “dadcore” and “normcore”.