Eassa writes, “I can see this as Apple’s way of trying to court users of older phones with 16 gigabytes of storage; if all of the new technologies included in the phone aren’t enough to justify an upgrade, perhaps the idea of additional storage in a state-of-the-art iPhone at a typical base price might be enough?”
“Including 32 gigabytes of storage in the base model is certainly going to weaken the case for some to move to higher tiers of storage. In fact, if Apple offers the 32 gigabyte models at the traditional entry-level prices and tries to sell 64 gigabyte models for $100 more, the relative value in moving up a tier from base actually looks worse than it has in previous years,” Eassa writes. “What I expect Apple will do in an attempt to drive upsell will be to, in fact, increase the amount of storage that it offers at each pricing tier. Instead of selling 16/64/128 gigabyte models, the new lineup could pack 32/128/256 gigabytes of storage.”
Read more in the full article here.
MacDailyNews Take: Oh, yeah, we’ll take 256GB onboard our next batch of iPhones, thanks!
Obviously, 16GB is for a certain target market, one that can live in the iCloud. The problem with that model, however, is that inexperienced buyers and inattentive resellers foist 16GB iPhones on people who really cannot manage to live in the iCloud and therefore could end up hating their iPhone (it won’t update, it’s perpetually packed full and therefore runs poorly, can’t take any photos, can’t download any more apps, etcetera).
Apple needs to ask themselves if the benefits of having a 16GB iPhone (“low” entry price and upselling platform for higher capacity iPhones) are worth the risk of disappointing those who are likely buying their first iPhone. For Apple, the quality of the user experience should always come first. — MacDailyNews, July 4, 2015