“Soon, it may pay to use Apple Pay,” Ian Kar reports for Quartz. “Close financial partners and job postings on Apple’s career page hint that the company is interested in more closely integrating Apple Pay into loyalty programs that reward customers for using the mobile wallet.”
“Retailers can tie their own loyalty programs into Apple Pay, so that people using the system can rack up points just as they would if paying by cash or a physical credit card,” Kar reports. “But as of yet, there’s nothing that allows consumers to earn more or different rewards for using Apple Pay specifically.”
Kar reports, “The job post confirms what many industry experts in the payments space have been saying for years: Apple needs to get into the rewards game to make its mobile wallet more appealing to consumers.”
Read more in the full article here.
MacDailyNews Take: What was that we wrote last August? Oh, right:
Apple, give us a reason to use Apple Pay beyond looking like tech dorks in front of the line at the register. What’s the incentive to use Apple Pay? There is none besides looking like a flaming nerd. As if Apple doesn’t have any money. That, inexplicably, is how they approach Apple Pay. Hello, Tim? Eddy? Talk to some people who actually go to stores and shop for things, please.
Incentivize its use! Give Apple Pay users a percentage of every dollar spent via Apple Pay to spend at Apple Stores. Something. Anything! Get people used to using it first. Sheesh. It’s really not that difficult. It really isn’t.
[Thanks to MacDailyNews Reader “chris renaldi” for the heads up.]
