“To celebrate Mother’s Day, Apple published a special video on its official YouTube channels as ‘a tribute to all mothers through the eyes of iPhone users worldwide,'” Assma Maad reports for BuzzFeed News. “The advertisement features videos and photos from iPhone users showing mothers with their children.”
“The ad was published on a number of Apple’s YouTube pages around the world, including in the U.S. on May 1,” Maad reports. “But looking at the various versions of the video published worldwide, it’s clear that several adaptations are not completely faithful to the original.”
“The lesbian couple present in the English version does not appear in the French version, as first spotted by Jeanne Magazine,” Maad reports. “This isn’t the first time a same-sex couple has been erased from a French version of an advertisement. In January, Toyota eliminated a female couple from an ad that was present in the Italian version.”
Read more, and see the photos, in the full article here.
MacDailyNews Take: Properly-executed ad campaigns have always been tailored for specific cultures. There is no “original” about which to be “completely faithful.” Each version is its own, intended for its own target market. The U.S. version is merely the U.S. version; it’s not gospel, it’s advertising.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
click bait. Nothing to see here.
Apple gets bad PR because of this. It might have been better if Apple would not include the lesbian couple in any advertisements altogether than being selective.
As the French say, “Vive la différence!”
Lesbians don’t get this. Their loss.
Odd is the fact that the French are FAR less likely to care about an ad having a lesbian couple than those in the USA. We’re still uptight Puritans over here compared to the French. Same goes for Italy. Therefore, this article comes off as total nonsense.
Actually, here in Italy, same-sex marriage was passed only a few weeks ago…
And people are still complaining about women’s vote (1946), divorce (1980) and abortion (1992)
At least, if I remember the exact date…
You know, a little city-state down there think it’s right to involve in esters’ politics
France is over run by muslims
Yes, that would change the overall outlook I suppose. I’m most familiar with the clash of cultures going on in Denmark, where I have two close friends. It is not working out, to put it kindly.
Haven’t been to France lately? Things you don’t want to be in France… Gay, black, Islamic, JEWISH, foreign.
Nicely underlined: the closed spirits and regionalistic doctrines are unquestionably a big worldwide problem.
Anyone feels to be better than the other… it’s pathetic!
You know why Billy Jean Kong retired from tennis?
she lived all of her opponents.
goddamned spell check: “licked.”
King, I think it was. That insidious master A.I. that secretly controls all spell checkers has got to you too. Surely these are the end of days.
oops.
You really are a chronic azzclown.
kiss me.
Mental illness should be treated, not celebrated in advertising.
Get yourself treated then
I’m not mentally ill, nor have I succumbed to the relentless (and effective) brainwashing that has convinced you that homosexuality is normal.
Read any book on human biology.
Spotted the Ghanese cleric
…And here comes another one… and sure to be right and just, I suppose.
Okay. So what? It’s a business decision and nothing more.
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