“Apple needs to jump into ‘bot’ platform development or its app-based software ecosystem will be threatened, says a UBS report,” Reinhardt Krause reports for Investor’s Business Daily.

“Facebook recently introduced ‘chatbots’ built into its messaging service while Microsoft launched its ‘Bot Framework’ software tools for developers, putting pressure on Apple to respond, says the UBS report,” Krause reports. “The UBS report is based on a meeting with Bruce Wilcox, director of natural language strategy at Kore, a startup developing bots for enterprise platforms such as Salesforce.com.”

Krause reports, “According to Wilcox, bots will displace apps in many tasks if using them is made simple.”

Read more in the full article here.

MacDailyNews Take: This is a simple concept that Apple has certainly thought through already. Likely we’ll hear more about Siri next month at WWDC.