iPhone SE is Apple’s Trojan Horse

“It seemed like an eternity for Apple to move to an iPhone display form factor larger than 4-inches, but then it happened,” Mark Reschke writes for T-GAAP. “In the threat of Samsung and Android gaining massive market share against Apple’s stodgy belief that a 4-inch iPhone was the perfect size, Apple released the iPhone 6 and iPhone 6 Plus, and changed the course of the smartphone market. ”

“With Apple penetration in Asia with an iPhone SE, tens of millions of first-time iPhone users will get the latest and greatest Apple technology, slowly immersing themselves with Apple’s overall ecosystem (now the most refined in the industry— Handoff, Continuity, it is all amazingly powerful),” Reschke writes. “Apple’s iPhone SE is the Trojan horse for Apple.”

” One one side of the coin, the first-time iPhone SE’s user will enjoy iOS goodies Apple delivers,” Reschke writes. “On the other side of the coin, Google and Android handset makers will not be too pleased to watch this iPhone spread across its lands. ”

Read more in the full article here.

MacDailyNews Take: And the vast majority of these new-to-iPhone users will want bigger and better iPhones the next time around -especially in BRICS markets where your “phone” is your sole computer.

17 Comments

  1. With all due respect MDN, you have been pushing the ‘bigger is better’ meme for some time.

    I bought the first iPhone on day one 2007 for $600. Steve assured us it was the perfect size. He was right IMHO.

    Month ago, bought the 64GB SE on day one.

    Slightly larger, it is the NEW PERFECT SIZE, IMHO.

    Please reconsider your size STANCE. 😎

    1. Like I’ve noted before, there was a time when MDN was *against* bigger handsets. This was when Samsung offered these types of models, while Apple offered no option. There were many takes where MDN poo-poo’ed the idea. Only when they started doing their informal polling did they realise that a) there were a huge percentage of customers who wanted one and b)the Word of Steve was not an edict.

      I’m just glad Apple is offering today’s technology in various sizes – as they should have been from the very beginning. The idea of a “perfect” size is ridiculous.

  2. Actually I like the 4.7″ model, however it would be nice if it had optical stabilization, like the 5″… OS is the only reason I purchased the 5″ iPhone.

  3. I had both a 6 and a 6S & have had every iPhone since the first one – the SE is hands down my all time favorite – love the combination of 6S specs & smaller/lighter form factor – the perfect phone for me!

  4. If you have an Watch then there is no need for anything bigger than an SE model. The watch IS your extra screen real estate. If all notifications and modal screens go to your watch and the iPhone remains free to trudge along doing your business what could be better?

    1. Ridiculous comment. If you can’t read the screen on the SE how the heck are you going to read the one on the Apple Watch???? Multiple sizes and like the one you like. There’s no need for a discussion on the “perfect” size. As for MDN they do more flopping than anyone.

  5. Yup. “upgraded” from my 6. Best phone ever for my avg sized hands. Unsure why they don’t even make a SE version slightly thicker with 2-3 day battery life. It’s plenty thin now…. and super light.

  6. To each their own. I rather like my iPhone 6s. The plus was a bit big, and the 5 is a tad small for me, personally.

    There’s no wrong choice. Some like big phones. My dad got a 6s+, because his vision is bad.

  7. MDN is always trumpeting bigger iPhones as though bigger is always better. But it’s not. Different strokes for different folks. Of all the iPhones I’ve owned, starting with the original iPhone, my new iPhone SE is by far my favorite. I understand that many people like larger screens, but I’m not one of them.

  8. Handoff & continuity… I never found either more than marginally useful. And having all my devices react when someone calls was just annoying.

    And I never got maps to successfully hand-off from my Mac to my phone – the only potentially useful application I came across.

    Whatever Apple is working on, it’s not evident in improved functionality on any platform.

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