“Every six months Piper Jaffray performs an extensive survey — called Taking Stock With Teens — among the slightly rough-chinned and excitable members of our next great generation,” Chris Matyszczyk reports for CNET.
“Sixty-nine percent of the approximately 6,500 teens, average age 16.5, surveyed for this spring survey are iPhone owners — up a point from 6 months ago. Seventy-five percent said they expect their next phone to be an iPhone,” Matyszczyk reports. “That’s also up a point. Meanwhile, Android bounces along at 19 percent choosing it as their next phone.”
“50 percent of these teens said their next tablet would be an iPad, with another 13 percent voting for the iPad mini,” Dormehl reports. “Desire for a new Android tablet sunk two points to 14 percent.”
Read more in the full article here.
MacDailyNews Take: Apple’s domination strengthens as even those who’ve settled – or, more precisely, had their parents force them to settle — for iPhone and iPad knockoffs, crave the real thing.
If it’s not an iPhone or an iPad, it’s not an iPhone or an iPad. Derivative garbage is derivative garbage.
Note also, that Piper’s “Taking Stock with Teens” surveys are of U.S. teens only, so they’re more well-off and able to buy the best or have the best bought for them than teens in general outside the U.S.
Hope the next iPad mini is a Pro.😃
Marketing rubbish. No iOS device is worthy of a Pro label.
Besides, the usual iOS worshippers here would buy the next thing Apple pumps out no matter what the new name is. At this rate, I would not be surprised to see the next iPad Air Plus SE Beats Red edition with Rose Gold trim.
Market planners at Apple have totally lost the plot. Macs in general are all professional devices, and iOS are primarily consumption devices unworthy of a Pro label in any sense of the word. No file system, neutered apps, and inability to directly share files in mixed platforms makes iOS the amateur’s choice.
That is a rather extreme position, MacUser. Why shouldn’t Apple differentiate its new iPads as “Pro” when compared to the iPad Air 2? Relax a bit and consider that you go through your life buying commercial “homemade” food products and “premium” low-quality products.
In this case, Apple provides added functionality relative to the previous generations of iPads that management believes justifies the “Pro” moniker. Maybe it is just a marketing ploy. Maybe it is just preparation for changes to its product lineup. Whatever the case, you are approaching the deep end when you start referring to people as “iOS worshippers.”
I think MacUser has a point. Apple has taken what used to be a significant label and turned it into marketing gibberish. There’s nothing going on with iPads that justifies the Pro name.
On laptops last year Apple also trashed the name Air by releasing a MacBook netbook that was thinner but not named an “Air”. So what does Air mean anymore?
I don’t think the pro label won’t help Apple sell more iPads. Just as many people would buy them if they were called “iPad 3”. Just discontinue the ancient iPad 2 already.
That’s me. I’m a sucker for every hardware upgrade they pump out of China. Just not the 12.9″ variety.😜
I admit to being a blind consumer of all their stuff.😱
I mean a cellular, 4 speaker, A10X, Apple Pencil compatible, 12MP TrueTone Flash camera, 5MP FaceTime Retina Flash, 256GB storage, 4GB system RAM, 802.11ac, Bluetooth 4.2 iPad mini Pro – they would call it. Not that it is a pro device. Just the best Apple can deliver with iOS 10 for about $929 maxed out.😍
And among those 19% who are choosing Android, majority are doing it because either they can’t afford the iPhone, or their parents don’t want to waste $650 (although now that barrier is down to $400) for a device that is extremely likely to get lost, stolen or damaged before it is even paid off.
In other words, people who choose something other than the iPhone, not because of the phone, but because of other issues, and would have otherwise likely chosen the iPhone.
And teens are slightly less than responsibly desirable, especially for things they didn’t have to work for. But they’ll get it eventually once they understand their own hard-earned dollars. 😉
Definitely. I have no recollection of my irresponsible spending decisions from my youth, and now, I am seeing these with my older daughter (a high-school teen), as well as some interns at work. Without the perspective of having serious priorities in life (family, children, their education, health, etc), they will effortlessly spend quite irresponsibly on very whimsical things, without a second thought.
As a market segment, teens are actually quite attractive, precisely because of this irresponsible spending. They can plop $50 for an app without thinking, even it if is something they’ll be engaged with for only a short time.
Well put! I now have a late teen granddaughter who thinks likewise. Heh.
You might want to rephrase that slightly. I was about to offer you condolences when I understood what you meant 😲
I was agreeing with how irresponsibly teens spend or don’t think about how they spend as my granddaughter doesn’t and “thinks likewise” with other teens. I don’t understand what you mean.
I believe it was the wording of your “late” teen granddaughter that had him thinking about offering condolences. Could be wrong…
Oh, hah. Guess it should have been written as “in her late teens”. I appreciate the empathy & condolences thought though. Thanks.
Well, don’t worry too much. This is how kids learn the value of money: by making some poor decisions. Just be a good example. And recognize that their values, and their experiences, are quite different from yours. Besides, you probably spoiled them, at least a little bit.
How does the saying go? “Wisdom comes from experience; experience comes from good decisions; good decisions come from bad decisions.”
Market stats that ANY company would kill for.
I know what you’re trying to say, but let’s keep the hyperbole in check. Killing is against the law, and Apple isn’t fighting wars.
Moreover, intention is nowhere near the same thing as action. Android phones sell like crazy because price-sensitive people and people with specific needs will continue to consider and, yes, buy other options than what Apple offers. The stats are clear: no matter what they say on a survey, 75% of teens do not actually buy iPhones.
Do these teens have their own money to spend for an iPhone or is this their poor parents money?
Hey, kid! You want an iPhone? Get a job.