“The reason has nothing to do with Apple Pay, per se, and everything to do with Touch ID, which is by far the biggest innovation in mobile phones in a long, long time,” Asay writes. “Apple CEO Tim Cook declared 2015 would ‘be the year of Apple Pay.’ A year later, it’s clear that 2015 has been anything but that… while Apple Pay adoption keeps rising, that rise is very, very slow.”
“As for why adoption has been so slow, chalk it up to inertia and ignorance,” Asay writes. “Ignorance of Apple Pay will fade over time, leaving the biggest problem being ease of use. But I’d argue that this, too, has more to do with ignorance than anything else… All you actually have to do is hold the phone near the register with your finger on the Touch ID ‘home’ button. That’s it.”
Read more in the full article here.
MacDailyNews Take: Apple Pay with Apple Watch is even more magical.