“It’s probably fair to say the relationship between Apple and Google/Alphabet remains in the soup, even though iOS devices account for an estimated 75 percent of the search giant’s mobile search revenue,” Jonny Evans writes for Computerworld.
“Now it seems Apple may hit Google with an $8 billion charge on its profits, with the analysts at CCS Insight predicting the company will replace Google search with Bing as the default search engine on Apple products, by the end of 2017,” Evans writes. “We’ve anticipated such a move for time, of course.”
“Apple has already made it easy to use a range of different search engines, including the excellent Duck Duck Go on its products,” Evans writes. “And there’s no way Apple can easily reconcile the billions of dollars Google makes from feeding ads to iOS devices.”
Read more in the full article here.
MacDailyNews Take: What’s your default search engine?
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DDG 95%, evil empire 5%
The cable wars coming to iOS. Prepare for the “sorry we can’t include Google Search, Maps, Voice on your device. After negotiating with Apple….” ads.
Nice going guys.
I use StartPage. As it’s webpage states “On StartPage the privacy of Ixquick is combined with the Web search results from Google.” It’s advanced page makes it easy to search by date or other criteria.
Since Apple already allows users to choose a default search engine, the ‘fight’ is basically for those that don’t have a preference. For those that like Google Search, they will probably switch back and continue using it this time w/o Google having to pay Apple for making GS the default.. The question is how significant a number that is in the iOS community.
I use DuckDuckGo
startpage.com