“Digital license plates are a relatively new concept that could open up the transport industry to an array of new features,” Fred Lambert reports for Electrek. “Beyond the Big Brother-like properties the implementation of the technology could enable, like location tracking or alerts for expired registrations, it could also greatly facilitate fleet management and transfer of ownership – things that are crucial for the future of mobility to embrace autonomous driving and ride-sharing.”

“We learned that among Apple’s hundreds of recent hires with automotive experience, the company hired a veteran software engineer with an expertise in fleet management software and especially digital license plates,” Lambert reports. “Before going to work at Apple as a ‘Secret Agent’ on ‘special projects’ according to his LinkedIn profile, Rónán Ó Braonáin was Director of Engineering at Reviver, a stealth startup working on what Braonáin called ‘the world’s first digital license plate.'”

“Digital license plates could facilitate to process of sharing a vehicle or participating in a subscription based car-sharing program by allocating plate identifications to drivers over vehicles or maybe even a combination of both,” Lambert reports. “Prior to his stint at Reviver, Braonáin spent 5 years as a software engineer at BMW… Also noteworthy, Braonáin worked on BMW’s time-of-charge program for electric vehicles.”

Read more in the full article here.

MacDailyNews Take: Another piece to the puzzle!

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]