“Apple is known for inspiring ‘gee whiz’ reactions to its cutting-edge gizmos such as smartphones, tablets and watches, but now the tech titan is drawing a new round of ‘wow’ responses to its stunning shopping spree for office space, buildings and land in Silicon Valley,” George Avalos reports for The Mercury News.
“‘This is really incredible. It is aggressive. It’s a land grab,’ said Chad Leiker, a vice president with Kidder Mathews, a commercial real estate brokerage. ‘This is a major investment in Silicon Valley. It’s pretty amazing,'” Avalos reports. “Cupertino-based Apple now has about 25,000 employees in the Santa Clara Valley, but a series of long-term leases and building and land acquisitions over the past four years, including its new under-construction “spaceship” campus for as many as 13,000 workers, would allow the company to nearly double that workforce in the coming years.”
“‘Apple is being very forward looking with this activity,’ said Tim Bajarin, principal analyst with Campbell-based Creative Strategies, which tracks the tech industry,” Avalos reports. “The technology giant may be banking land and buildings for future use. ‘Apple always has its strategic plans on a five- to seven-year loop,’ Bajarin said.”
Read more in the full article here.
MacDailyNews Take: The “Wows” start now.™
Something big this way comes.
SEE ALSO:
Apple eyes huge development deal of up to 4.15 million square feet in north San Jose; much larger than ‘spaceship’ campus – November 4, 2015
Tony Fadell: Steve Jobs considered an ‘Apple Car’ in 2008 – November 4, 2015
Bill Ford on Apple’s vehicle push: ‘It’s awesome’ – November 4, 2015
Analyst: Apple Car will cost an average of $55,000 – October 16, 2015
Apple speeds up electric-car efforts, aims for 2019 ‘ship date’ – September 21, 2015
Survey: 77% of hybrid or electric vehicle owners would likely buy an Apple Car – May 13, 2015
What to expect from the Apple Car: Disruption – August 31, 2015
Apple Car: Tesla engineer joins Apple’s ‘Project Titan’ vehicle effort – August 21, 2015
Apple Car development proceeds apace – July 27, 2015
Apple hires veteran Fiat Chrysler auto industry executive – July 20, 2015
What’s up with Carl Icahn’s sudden obsession with the Apple Car? – May 18, 2015
Survey: 77% of hybrid or electric vehicle owners would likely buy an Apple Car – May 13, 2015
Apple Car: Forget ‘electric,’ think hydrogen fuel cells – February 20, 2015
Apple working with Intelligent Energy on fuel cell technology for mobile devices, sources say – July 14, 2014
North Carolina regulators approve Apple’s 4.8-megawatt fuel cell facility at Maiden data center – May 23, 2012
New aerial images of Apple’s planned NC fuel cell, solar farms published – April 7, 2012
Apple’s massive fuel cell energy project to be largest in the U.S. – April 4, 2012
Apple patent application reveals next-gen fuel cell powered Macs and iOS devices – December 22, 2011
Apple patent app details highly-advanced hydrogen fuel cells to power portable devices – October 20, 2011
[Thanks to MacDailyNews Reader “Kevin” for the heads up.]
Healthcare revolution…..
Apple Care for the body?
Some might say something Titanic this way comes.
Project Titan
“Apple is being very forward looking with this activity”
Forward looking! Wow! How unexpected for Apple!
Sounds like Apple knows something that Wall Street, or analyst, don’t know. 😉
Manufacturing an automobile takes a lot of space. Not just to assemble the car, but for all the subcontractors that have to feed a JIT inventory system to keep the line rolling.
Since Apple is said to be doomed as a tech company, maybe it’s going into the real estate business.
/s
Careful, I made a similar sarcastic reference and got pummeled. 😉
Too forward looking. If the computer era is over …
Now into the overpriced gadget phase…
No car, just trying to become the software that runs in them and runs them.
Also they can see the economy turning around. Better to grab the land now why it’s still cheep (for Silicon Valley).
The car has me very curious. If true then it could be a sign that the smartphone market is getting saturated and they are looking for a completely different market. It could be another Apple HDTV BS story that people swore was coming next year, for years. It could be that they are going to dramatically improve CarPlay. I hope electric cars take off. I don’t believe they will until someone makes a truck that can take on the F-150. That is when people will take the seriously. I don’t think Apple will do that.