“Apple’s long-awaited web TV service is expected to raise the bar for live streaming, thanks to its expected line-up of broadcast TV and sports, putting high demands on partners, such as Akamai Technologies,” Reinhardt Krause reports for Investor’s Business Daily. “Some analysts have pushed back the arrival of Apple’s web TV service to the second-half of 2016. Apple’s focus on ensuring high quality streaming could be one reason for the delay as well as acquiring content rights.”

“For Apple, the worry is that while it can estimate demand for a web TV service, it doesn’t want traffic surges to give the service a black eye,” Krause reports. “Apple has been seeking streaming rights to live broadcast content from ABC, CBS, NBC and Fox, and is believed to be keen on sports content.”

“Akamai’s stock was pummeled Wednesday on views that Apple, its biggest customer, is shifting more of its own traffic to an internal CDN network. Akamai has invested heavily in upgrading its server network to support Apple and other expected OTT services,” Krause reports. “If Apple aims to create a broad, national TV service, it’ll need plenty of Akamai’s help, even with its own CDN, analysts say. It’s not clear how much of Apple’s TV service would travel over the public Internet. So far, no interconnection issues have surfaced between Apple’s CDN and cable TV companies, which provide most broadband services.

Read more in the full article here.

MacDailyNews Take: Besides getting the ink on the contracts (which has proved elusive without Steve Jobs in the room), there is a massive amount of planning and infrastructure required to deliver quality dependable OTT service. As any heavy user of Apple TV understands, delays in streaming are frustrating. As Day One Apple TV users, (nearly 9 years ago!) it’s only been in the last year or so where suggesting watching a movie on Apple TV hasn’t provoked “Is it gonna work?” Apple TV has been much more dependable over the last year. This is one device that needs to Just Work™ and any live services do not need to start from the bottom of a deep public perception hole from which it would take years, if ever, to emerge (like Apple Maps).

Analyst: Apple needs Akamai even with their own content delivery network – August 20, 2015
iOS 8 release a significant, successful debut for Apple’s new CDN – September 19, 2014
What Apple’s new content delivery network means for so-called ‘net neutrality’ – and for you – August 19, 2014
Apple’s content delivery network now live; paid interconnect deals with ISPs, massive capacity in place – August 1, 2014
Apple’s content delivery network is reportedly live and it’s positively massive – July 31, 2014
Apple negotiating paid interconnect deals with ISPs for their own Content Delivery Network – May 20, 2014