“The coffee retailer [Starbucks] will begin accepting Apple Pay in U.S. stores this year, Jennifer Bailey, Apple’s head of payments, said Thursday at a tech conference in Half Moon Bay, California,” Douglas MacMillan reports for The Wall Street Journal. “All 7,500 U.S. coffee stores owned by Starbucks will accept Apple Pay by the end of 2016, Ms. Bailey said.”

“Apple’s service, launched a year ago at about 220,000 U.S. locations including McDonald’s and Macy’s, prompts shoppers to ditch their wallet and make purchases with an iPhone,” MacMillan reports. “More than one million stores now accept Apple Pay, a number the company predicts will grow to 1.5 million by the end of this year. In addition to Starbucks, Apple said Yum Brands Inc.’s KFC and Brinker International Inc.’s Chili’s plan to accept the payment service. An integration with Best Buy Co., that was announced earlier this year, went live in the electronics retailer’s 1,400 stores this week.”

“Ms. Bailey said retailers are beginning to customize the payment service in different ways, such as adding digital versions of loyalty cards or making it easy for restaurant customers to pay from their table, without the help of servers,” MacMillan reports. “The next big area for expansion could be travel, where consumers rely heavily on their phones for information and entertainment, Ms. Bailey said. Apple Pay could soon be used to help airline passengers order and pay for food and movies, she said.”

Read more in the full article here.

MacDailyNews Take: Soon, even the naysayers won’t be able to pretend Apple Pay isn’t the success it already is.

Barclays to bring Apple Pay to the UK in early 2016 – October 7, 2015
Some Best Buy stores are now accepting Apple Pay – September 18, 2015
MCX CEO gone a day after Apple Pay lands Best Buy – April 28, 2015
Best Buy capitulates, to accept Apple Pay despite CurrentC allegiance – April 27, 2015
Major retailers see Apple Pay wave – November 17, 2014
In only 3 weeks, Apple Pay is changing how consumers pay – November 17, 2014
Boycott CVS and Rite Aid – October 27, 2014
Bad business: CVS and Rite Aid antagonize their most well-heeled customers by blocking Apple Pay – October 27, 2014
CVS stores reportedly disabling NFC to shut down Apple Pay – October 25, 2014
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Apple’s iOS dominates in richer countries, Android in poorer regions – March 25, 2014
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013

[Thanks to MacDailyNews Reader “David E.” for the heads up.]