“‘You know you’re at an enterprise-software conference, right?’ Box Inc. CEO Aaron Levie joked to Apple CEO Tim Cook during an interview onstage at BoxWorks, his company’s annual event for customers in San Francisco,” Adam Satariano reports for Bloomberg.

“Business computing isn’t something Apple puts in its television ads or on billboards, but the appearance shows its increasing importance to the company under Cook. Thanks to demand for iPhones and iPads among corporate users, Cook said Apple generated $25 billion in enterprise sales in the 12 months that ended in June,” Satariano reports. “‘This is not a hobby,’ Cook said.”

“While corporate budgets are an attractive target for global technology companies, they weren’t always a focus for Apple. Cook said that began to shift as more people started to use their iPhones and iPads at work,” Satariano reports. “‘When the world was bifurcated between consumer and enterprise we focused on the consumer,’ he said. ‘But now if you want a smartphone, you don’t say, ‘I want an enterprise smartphone.””

Read more in the full article here.

MacDailyNews Take: This holiday quarter is going to be massive for Apple.

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