According to the latest research from Strategy Analytics, global mobile phone shipments grew a lackluster 2 percent annually to reach 435 million units in the second quarter of 2015. Huawei overtook Microsoft to become the world’s third largest mobile phone vendor for the first time ever.
Woody Oh, Director at Strategy Analytics, said in a statement, “Global mobile phone shipments grew a lackluster 2 percent annually from 428.0 million units in Q2 2014 to 434.6 million in Q2 2015. Smartphones accounted for 8 in 10 of total mobile phone shipments during the quarter. The 2 percent growth rate of the overall mobile phone market is the industry’s weakest performance for two years, due to slowing demand for handsets in China, Europe and the US.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Samsung dipped 7 percent annually and shipped 89.0 million mobile phones worldwide, capturing 20 percent marketshare in Q2 2015. Samsung has stabilized volumes in the high-end, but its lower-tier mobile phones continue to face intense competition from rivals such as Huawei in Asia. Apple grew 35 percent annually and shipped 47.5 million mobile phones for 11 percent worldwide marketshare in Q2 2015. Apple outperformed as consumers in China and elsewhere upgraded to bigger-screen iPhone 6 and 6 Plus models.”
MacDailyNews Note: Apple is the only vendor on the list who only ships smartphones. Apple has accomplished all of this with a handful of iPhone models only.
Ken Hyers, Director at Strategy Analytics, added, “Huawei shipped 30.6 million mobile phones and captured a record 7 percent marketshare worldwide in Q2 2015. Huawei is rising fast in all regions of the world, particularly China where its 4G models, such as the Mate7, are proving wildly popular. Huawei has finally overtaken Microsoft to become the world’s third largest mobile phone vendor for the first time ever.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Microsoft shipped 27.8 million mobile phones and captured 6 percent marketshare worldwide in the second quarter of 2015. Microsoft’s 6 percent global mobile phone marketshare is sitting near an all-time low. Microsoft continues to lose ground in feature phones, while its Lumia smartphone portfolio is in a holding pattern awaiting the launch of new Windows 10 models later this year. Xiaomi shipped 19.8 million mobile phones and captured 5 percent marketshare worldwide in Q2 2015. Xiaomi remains a major player in the China mobile phone market, but its local and international growth is slowing and Xiaomi is facing intense competition from Huawei, Meizu and others. As a result, Xiaomi may struggle to hold on to its top-five global mobile phone ranking in the coming quarters.”
Global Mobile Phone Vendor Shipments and Market Share in Q2 2015 Numbers are rounded. Strategy Analytics defines the the term “Mobile Phone” as smartphones plus feature phones combined.
MacDailyNews Take: Steve Ballmer, aka Uncle FesterThis feel like a lovely time for a trip down memory lane:
There’s no chance that the iPhone is going to get any significant market share. No chance.
If you actually take a look at the 1.3 billion phones that get sold, I’d prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get. – then-Microsoft CEO Steve Ballmer, April 30, 2007
