“According to app analytics tracker App Annie, HBO Now topped the iOS App Store charts in May in terms of overall revenue,” Niu writes. “That comes after HBO Now launched on April 12 to correspond with the season premiere of Game of Thrones, and users who signed up in April scored a one-month free trial before the $15 per month subscription became effective. HBO Now had reached the No. 2 spot by May 7.”
Niu writes, “The data suggests not only that Apple and HBO added many new subscribers in those weeks, but also that those subscribers are sticking around even after the free trial has expired.”
Read more in the full article here.
MacDailyNews Take: There’s some nice leverage for Apple’s Internet TV negotiations.
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