“Apple Inc. made its case for consumers to buy its forthcoming smartwatch, positioning the device as a way to handle the brief interactions that fill our days, from meeting reminders to short messages to calling for a car.,” Daisuke Wakabayashi reports for The Wall Street Journal.

“Apple said ‘thousands’ of apps had been developed for the watch, and showed off apps from WeChat, Major League Baseball, American Airlines, Instagram and Uber,” Wakabayashi reports. “Apple said the watch will be available in a wide range of designs and prices, from $349 to $17,000 for gold-cased versions of the most expensive model, Apple Watch Edition. Apple said the variety aims to reflect the personal nature of the device.”

“The watch will go on sale on April 24 in nine countries, although the company will start accepting preorders on April 10. Apple said the watch will have 18 hours of battery life and will be able to conduct phone calls… It allows shoppers to pay for goods by waving a mobile device in front of a card reader,” Wakabayashi reports. “The watch also straddles the line between jewelry and consumer electronics, creating different types of expectations from consumers about quality, obsolescence and the buying experience.”

Read more in the full article here.

MacDailyNews Take: Again, as we wrote earlier: Brilliant pricing on Apple’s part, as expected. The pricing will move millions of high margin Apple Watch Sport and Apple Watch models.

Apple Watch Sport pricing:
• 38mm Silver Aluminum w/ Sport Band (White, Blue, Green, Pink, Black) – $349
• 42mm Silver Aluminum w/ Sport Band (White, Blue, Green, Pink, Black) – $399

Apple Watch pricing:
• 38mm Stainless Steel w/ White Sport Band – $549
• 42mm Stainless Steel w/ White Sport Band – $599
• 38mm Stainless Steel w/ Black Sport Band – $549
• 42mm Stainless Steel w/ Black Sport Band – $599
• 38mm Stainless Steel w/ Black Classic Buckle – $649
• 42mm Stainless Steel w/ Black Classic Buckle – $699
• 38mm Stainless Steel w/ Milanese Loop – $649
• 42mm Stainless Steel w/ Milanese Loop – $699
• 42mm Stainless Steel w/ Leather Loop (Black, Bright Blue, Stone, Brown) – $699
• 38mm Stainless Steel w/ Modern Buckle (Black, Midnight Blue, Soft Pink, Brown) – $749
• 38mm Stainless Steel w/ Link Bracelet – $949
• 42mm Stainless Steel w/ Link Bracelet – $949
• 38mm Stainless Steel w/ Link Bracelet – $949
• 42mm Stainless Steel w/ Link Bracelet – $949
• 38mm Space Black w/ Space Black Stainless Steel Link Bracelet – $1049
• 42mm Space Black w/ Space Black Stainless Steel Link Bracelet – $1099

Apple Watch Edition pricing:
• 38mm 18-Karat Rose Gold w/ White Sport Band – $10,000
• 42mm 18-Karat Rose Gold w/ White Sport Band – $12,000
• 38mm 18-Karat Yellow Gold w/ Black Sport Band – $10,000
• 42mm 18-Karat Yellow Gold w/ Black Sport Band – $12,000
• 42mm 18-Karat Yellow Gold w/ Midnight Blue Classic Buckle – $15,000
• 38mm 18-Karat Rose Gold w/ Rose Gray Modern Buckle – $17,000