Apple today announced that Apple Watch, its most personal device yet and the newest innovative addition to Apple’s ecosystem, will be available on Friday, April 24 to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Apple Watch is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customizable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.
“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO, in a statement. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”
“Conceived, designed and developed as a singular product, Apple Watch merges hardware and software like never before,” said Jony Ive, Apple’s senior vice president of Design, in a statement. “In Apple Watch, we’ve created three beautifully curated collections with a software architecture that together enable unparalleled personalization in a wearable device.”
Apple Watch introduces revolutionary technologies including the Digital Crown, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina® display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The all-new Taptic Engine™ discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.
Incredibly Accurate & Customizable Timepiece
An extremely precise timepiece, Apple Watch keeps time to within 50 milliseconds of UTC, the universal time standard. Apple Watch can be personalized with watch faces ranging from traditional analog such as the Chronograph face, to the information-rich Modular face, or beautifully animated butterflies and jellyfish on the Motion face. Apple Watch goes beyond telling time with specialized functions on the watch face—known in watchmaking as complications—such as the sunrise/sunset, upcoming calendar events or daily activity level. With multiple customizable watch faces and complications, Apple Watch enables millions of possible configurations. Swipe up from the watch face for Glances that quickly show you information you care about, such as the weather forecast, your current location on a map or the music you’re listening to.
Intimate & Immediate Communication Device
Apple Watch enables you to send messages, read email and answer calls to your iPhone® right from your wrist. The Taptic Engine alerts you with a gentle tap so you won’t miss important notifications. With Digital Touch, Apple Watch allows you to communicate in all-new ways by sending a sketch, a tap or even the rhythm of your own heartbeat. Interact quickly and conveniently with the world around you with Apple Watch by paying for coffee using Apple Pay, boarding a plane with a Passbook® boarding pass, or raising your wrist to ask Siri® for turn-by-turn directions in Maps.
Groundbreaking Health & Fitness Companion
Apple Watch encourages you to sit less, move more and get some exercise every day. The Activity app provides a simple visual snapshot of your daily activity with three rings that measure active calories burned, brisk activity and how often you’ve stood up to take a break from sitting during the day. Apple Watch provides the detailed metrics you need during dedicated workout sessions for the most popular activities, such as walking, running and cycling through the Workout app. With an accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone, Apple Watch smartly uses the best sensors for different types of motion and provides a comprehensive picture of your all-day activity and workouts. The Activity app on iPhone collects your activity and workout data from Apple Watch so you can see your history in greater detail. Apple Watch uses this history to suggest personalized activity goals, reward fitness milestones and keep you motivated.
Apple Watch is available in two different sizes, 38 mm and 42 mm, and in three distinct collections—Apple Watch Sport, Apple Watch and Apple Watch Edition. Apple Watch Sport features a lightweight anodized aluminum case in silver and space gray with a Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer Sport Band in five colors. The Apple Watch collection features highly polished stainless steel and space black stainless steel cases with a Retina display protected by sapphire crystal. The Apple Watch collection comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop, and a black or white Sport Band. Apple Watch Edition features cases specially crafted from custom rose or yellow 18-karat gold alloys developed to be twice as hard as standard gold, a Retina display protected by polished sapphire crystal and a choice of uniquely designed straps and bands with 18-karat gold clasps, buckles or pins.
The world’s most vibrant and innovative developer community has been creating all-new experiences specifically designed for Apple Watch. From requesting an Uber, checking in to your American Airlines flight, booking a bike for your Equinox class to remotely controlling your Honeywell Lyric thermostat while away, the possibilities for Apple Watch apps are endless. These experiences extend the functionality of your favorite iPhone apps, while delivering an innovative way to interact—right from your wrist. Popular apps such as Instagram, MLB.com At Bat, Nike+ Running, OpenTable, Shazam, Twitter, WeChat and more will also be available on Apple Watch. The new Apple Watch app that comes with iOS 8.2 on iPhone lets you browse, buy and download apps from the Apple Watch App Store™.
Designed to be worn throughout your day, Apple Watch delivers up to 18-hour all-day battery life and comes with a unique charging solution that combines Apple’s MagSafe® technology with inductive charging for a quick connection that simply snaps into place.
By design, the shopping experience for Apple Watch will be the most personalized Apple has ever offered. When Apple Watch becomes available for pre-order from the Apple Online Store on Friday, April 10, Apple retail stores and department store shop-in-shops will begin offering customers the chance to preview their choice of Apple Watch and try it on in-store.
Pricing & Availability
Beginning April 10 in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US, Apple Watch will be available for preview, try-on by appointment at Apple’s retail stores, and available for pre-order through the Apple Online Store. On April 24, Apple Watch will be available online or by reservation in Apple’s retail stores and select Apple Authorized Resellers in China and Japan. Customers who purchase online or in-store from Apple will be offered Personal Setup to customize and pair Apple Watch with their iPhone.
Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).
Apple Watch Sport pricing:
• 38mm Silver Aluminum w/ Sport Band (White, Blue, Green, Pink, Black) – $349
• 42mm Silver Aluminum w/ Sport Band (White, Blue, Green, Pink, Black) – $399
Apple Watch pricing:
• 38mm Stainless Steel w/ White Sport Band – $549
• 42mm Stainless Steel w/ White Sport Band – $599
• 38mm Stainless Steel w/ Black Sport Band – $549
• 42mm Stainless Steel w/ Black Sport Band – $599
• 38mm Stainless Steel w/ Black Classic Buckle – $649
• 42mm Stainless Steel w/ Black Classic Buckle – $699
• 38mm Stainless Steel w/ Milanese Loop – $649
• 42mm Stainless Steel w/ Milanese Loop – $699
• 42mm Stainless Steel w/ Leather Loop (Black, Bright Blue, Stone, Brown) – $699
• 38mm Stainless Steel w/ Modern Buckle (Black, Midnight Blue, Soft Pink, Brown) – $749
• 38mm Stainless Steel w/ Link Bracelet – $949
• 42mm Stainless Steel w/ Link Bracelet – $949
• 38mm Stainless Steel w/ Link Bracelet – $949
• 42mm Stainless Steel w/ Link Bracelet – $949
• 38mm Space Black w/ Space Black Stainless Steel Link Bracelet – $1049
• 42mm Space Black w/ Space Black Stainless Steel Link Bracelet – $1099
Apple Watch Edition pricing:
• 38mm 18-Karat Rose Gold w/ White Sport Band – $10,000
• 42mm 18-Karat Rose Gold w/ White Sport Band – $12,000
• 38mm 18-Karat Yellow Gold w/ Black Sport Band – $10,000
• 42mm 18-Karat Yellow Gold w/ Black Sport Band – $12,000
• 42mm 18-Karat Yellow Gold w/ Midnight Blue Classic Buckle – $15,000
• 38mm 18-Karat Rose Gold w/ Rose Gray Modern Buckle – $17,000
Apple Watch will also be available to preview or try on at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London on April 10. Apple Watch will be for sale on April 24 at these select department store shop-in-shops, and at boutiques in major cities across the world including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin.
Starting today customers can explore and choose their favorite Apple Watch in the Apple Online Store or through the Apple Store app for iPhone and iPad.
Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2. or later. iOS 8.2 will be available for download today.
More info here.
MacDailyNews Take: Brilliant pricing on Apple’s part, as expected. The pricing will move millions of high margin Apple Watch Sport and Apple Watch models.
Ive got 2 words for Apple and their watch: FUCK THAT.
You virtually say that overtime you post here.
Your mother would be proud.
Oh and ask yourself how many people buy a 17,000 computer?
Thankfully enough, otherwise we wouldn’t be here today.
Unfortunately, even guys like you.
Everyone lighten up! Apple may make the most expensive SmartWatch, but, NOT THE most expensive watch! There are MECHANICAL watches far more expensive. No one is being forced to buy any watch. Buy a Timex if that’s your thing! 😀
Aren’t we all missing it? It ISN”T that it is so unreasonable for Apple to sell a watch for $17,000. It’s that nobody who owns really high-end watches would even consider buying an Apple watch if it only sold for $349. There have to be $17,000 watches to sell to the “great over-washed elites” or they would never consider buying an Apple watch.
Would I buy a “Piaget Gouverneur” for $50,000? No. But that is not a good reason for not selling one. Apple’s pricing validates the Apple watch for every class of iPhone user. If you’re mad, I would venture that it is not because Apple’s pricing is so unreasonable, but because you want one of the higher end models and don’t want to pay the price.
What model would like? The space black stainless with the space link bracelet! Will I buy it? No because I don’t buy $1000 watches! Do I know people that buy $1000 watches? Absolutely! But I can have a watch that is every bit as well built as that $1000 Apple watch for $349. I can spend the rest of my $1000 buying a new iPhone 6+, or some other “personal necessity”, and you won’t hear me bitching that I can’t get a solid 18 kt gold watch for the same price as the best made plastic and aluminum watch on the market.
Everything I have ever bought from Apple has been better built than anything I have ever bought anywhere else. If you want solid gold Apple products, then you have to pay for them. And we know people who will. (Well, I don’t know them personally, but I know they”re out there!).
Decide if you’re on a plastic and aluminum budget, a stainless steel budget, or an 18kt gold budget. Then if you’re smart, you will immediately go out and buy the watch that is right for you. If you’re not, then you’ll still be here spending all your time beotching about price to people who don’t care… and posting on the MacDaily News rumor mill, monitored by the editor’s who think you are full of sh_t.
Hope to see you in line on the 24th.
While I agree that the pricing is smart, they should come up with a way to swap out the old body for a new one. The difference between my Rolex, and the Apple Watch is that in a few years, my Rolex will be worth about the same as what it is now. Electronics have a much shorter lifespan.