“Apple’s marketing blitzkrieg for the upcoming Apple Watch has made it to the pages of Vogue Paris, with the latest edition of fashion’s holy scripture blessing the new device with a two-page spread that calls the Watch ‘a small revolution’ ready to impress,” Sam Oliver reports for AppleInsider.
“Boding readers ‘welcome to the future,’ the spread discusses the Watch’s importance at post-Steve Jobs Apple and its overt positioning as a fashion accessory,” Oliver reports. “The story — first noticed by French blog PomPomComedy — is bookended by photos of fashion models donning the gold Apple Watch Edition.”
Oliver reports, “Apple has begun to ramp up advertising for the Watch in advance of its expected April release, specifically targeting fashion-conscious buyers.”
Read more and see the photos in the full article here.
Related articles:
Apple expands Apple Watch marketing with new multi-page spread in Vogue – February 25, 2015
Apple Watch graces its first US magazine cover – February 19, 2015
Apple Watch to grace cover of Vogue China’s November issue – October 9, 2014
Vive le revolucion!
Agree, though with minor tweak:
Vive la révolution! (French)
Viva la révolucion! (Spanish)
I stand corrected! 🙂
Isn’t it Viva la revolución in Spanish?
Well, ‘The Revolution’ was in Paris, France so who cares about the Spaniards and their funny spelling.
People from the free and civilized world care.
All the doom-sayers and marginalizers are in for a severe correction. As usual.
Overconfidence is just as dangerous as the lack of confidence. I’m not too sure the high-end watch market was really in dire need of being technologicized; nor am I convinced that the overt fashion appeal will be as a big hit as Apple thinks it is.
You’re right in one respect – high end watches do not need to be technologicized. A Rolex is a Rolex. However this is something different. This is technology in the form of a high end watch. Subtle but major difference.
Guess we’ll find out though I wouldn’t bet against Apple at this point.
I don’t see Apple being overconfident at all – in fact, I see Apple as taking very specific, well-planned steps to introduce the Watch as a fashion accessory that happens to provide great technology, just the opposite of other high-tech watches which promote their technology over the fashion (probably because they look awful).
Le choc sensationnelle!
TECH
vs
FASHION
Oh la la.
Yup, it’s funny the change that happens.
People argue Tech vs. Fashion.
People argue Creationism vs. Evolution
but change a simple thing…. you get
Creationism and Evolution, nothing to say that they are mutually exclusive, just like Creationism (Adam/Eve) and Human Reproduction (Everyone else).
Similarly Tech and Fashion. Something useful can be fashionable. Wearable computers. To think it all started off with a shoe phone.
Have a good weekend Derek.
Even earlier than the shoe phone, for some of us.
Gee now I’m going to be awake at night wondering if Alexander Graham Bell wore shoes during his famous phone call.
Welcome to the revolution… iPhone required.
Vogue also hailed Google Glass as the future in a fashion spread littered with what looked like Fembots.
The lesson here is take Vogue fashion/tech proclamations with a grain of salt.
I had never expected anything serious or worthwhile to emanate from the orifices of Vogue.
Which would you rather wear on the runway? An AppleWatch or Google Glass? I’m certain practically anyone with a even a lick of common sense would choose AppleWatch.