“Allister Heath’s account Friday in the Telegraph of Tim Cook’s visit to an Apple Store in London reminds me of the free advice Above Avalon’s Neil Cybart gave last month about how to sell the Apple Watch,” Philip Elmer-DeWitt writes for Fortune.

This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons.Apple CEO Tim Cook

“People are overthinking it, he says. This talk about monitoring heart rates or opening car doors — two things Cook mentioned Friday — has its place,” P.E.D. writes. “But ticking off a list of use cases, says Cybart, is not the marketing message that will sell the thing.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

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