Berenberg Bank predicts doom for Apple, sets price target at $60

“Berenberg Bank believes Apple’s financial model is too reliant on the iPhone, and has predicted that the company’s shares will plummet more than 50 percent to $60,” Neil Hughes reports for AppleInsider.

“To say that Berenberg’s $60 price target is an outlier would be an understatement, as even the few major investment firms who are bearish on AAPL still have targets above $100. Shares of Apple were trading at [over $130 at last tick],” Hughes reports. “The justification for Berenberg’s extreme price target, according to analyst Adnaan Ahmad, is that Apple relies too heavily on the iPhone for its profits.”

“Ahmad doesn’t see much hope on the horizon from the Apple Watch, but he is bullish on the prospect of an Apple-built automobile. The analyst said he believes that Apple should acquire electric-car maker Tesla to give it a foothold in the auto business,” Hughes reports. “Despite its outlier projection for Apple, Berenberg is an established German financial institution, originally founded in 1590. It brought in 4.5 billion euros in revenue in 2013, and employs more than 1,300 workers.”

Read more in the full article here.

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33 Comments

  1. I must have missed where they announced their massive short position on AAPL stock that they just opened at $130/share. They don’t put their money where their mouth is? I’m shocked! Shocked I tell you!

    1. This is the usual Wall Street pump out negative lies. Get lazy news rags to repeat it. Add a few more lies, let it snowball.
      Price drops a significant amount, probably not anywhere near that.

      Then they buy a bunch of it. Wait for the watch to hit and ride it to the moon.

      Later in the year, repeat the whole thing again.

  2. Considering Apple has about $30 per share in PURE CASH, he’s saying that Apple’s ongoing business is worth about $30 a share? Just the Mac business is worth more than that…

    AAPL at $60 means Apple did a 4-for-1 stock split at $240.

  3. “When it comes to the smartphone sector, Berenberg Bank analyst Adnaan Ahmad has an equal opportunity approach. He advises selling basically everything. In particular, this morning he issued Sell ratings on both Apple and Samsung. His basic position here is that the competition is going to get tougher from here. A lot tougher. And the result will be thinning margins.” — Forbes, March 6, 2013.

    Apple proceeded to more than double in the two years after that great call. I’d guess that even Samsung went up a lot.

  4. if they started the bank in 1590 with the equivalent of 1 million Euros, they have grown by a factor 4500 over 425 years. That means annual growth of 2% over this period. Clearly the worst bank in the world.
    (as if we didn’t know that anyway…)

  5. Wait — he thinks Apple is too reliant on the iPhone for profits, but he really likes the idea of the Car because typical car profits are in the 10%-15% range?

    Um, OK, I think I’ll remove my money from your institution now –– what every investor there should be saying.

  6. October, 29, 2012:
    “As we have stated before on many occasions, Apple’s time to turn from a tech titan into a dinosaur will come, but we still think that we are at least a year away…” — Berenberg Bank’s Adnaan Ahmad
    First strike against AA is he’s an analysis. Second strike is politically incorrect, but the third strike is he’s clearly another Wall Street Criminal

  7. Dear Berneberg Bank.

    Tell you what. I’ll take up to 7,500 shares of Apple stock off your hands at $70.00/ share.

    Deal?!?!?!?

    Let me know when you want to do the transfer. Operators are standing by.

    Don’t want you to get stuck holding the bag on this one.

  8. Its plain that:
    A) Adnaan @ Berenberg is driven by his coverage of, or links to, Samsung Electronics.
    B) He obviously does no work on Apple itself. He has had the same tiring refrain and target of 60 over a long time span.

    Just goes to show that research analysts need to reveal their relationships with the companies they cover. Adnaan has never been on an earnings call with apple for a reason. Just another drive by hitman from the netherworld.

  9. Just like Apple doesn’t make television but makes a little box you can plug into any television, I predict Apple isn’t going to manufacture a car, but will make something that can be “plugged into” a car the same way.

    Apple Television = No
    AppleTV = Yes

    Apple Car = No
    AppleAuto = Yes

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