“Every year, Apple opts-out of the Consumer Electronics Show, also known as CES. And every year, Apple still ends up generating just as much — if not more — news interest than the companies that actually pay millions for the purpose of showing off their latest wares and gadgets,” Christina Warren reports for Mashable.

“Which is why I wasn’t surprised to see the news cycle dominated by a pair of Apple stories today (reports of a launch date for the new Apple Watch and rumors of a redesigned MacBook Air), rather than the news coming out of Las Vegas,” Warren reports. “[At CES] competitors frequently spend plenty of time trying to either ignore the Cupertino giant’s existence or preemptively announce new products hoping to come out ahead.”

Read more in the full article here.

MacDailyNews Take: As it should be – and we hope Apple’s presence everywhere while not even renting the tiniest booth burns the ass of every Apple knockoff outfit at CES (and the Mobile World Conference, for that matter).

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]