“When it came to new smartphones and tablets this holidays Apple obliterated the competition,” Gary Krakow reports for TheStreet. “Not only did Apple win the battle for the hearts and minds of consumers the world over but more impressive was its margin of victory: not even close.”
“According to the researchers at Flurry (a Yahoo company) Apple mobile products garnered more than half of all new device activations worldwide from December 19 through Christmas Day. The exact figure was 51.3% for Apple devices,” Krakow reports. “Samsung came in at a distant 17.7%, Microsoft (Nokia) scored a dismal 5.8%. Sony and LG barely kept up with 1.6% and 1.3% respectively. Xiaomi, Huawei, and HTC all registered less than one percent shares on Christmas Day which is not an important gift-giving holiday in many Asian markets.”
“To put that margin of victory in perspective researchers found that for every Samsung device activated Apple activated nearly three,” Krakow reports. “For every Microsoft Lumia device activated, Apple activated close to nine.”
Read more in the full article here.
MacDailyNews Take: Bloodbath. 🙂
[Thanks to MacDailyNews Reader “Mac95” for the heads up.]
I’d ponder AAPL is a buy & hold. Eh? Idiots.
Much more in-depth story on the topic here:
http://seekingalpha.com/article/2786495-analysis-apple-christmas-sales
And yet the stock is having difficulty gaining any traction lately………….go figure – a confused investor ??
Its because they are doomed I tells ya in 2015 Nokia will grab 20% market share and Samsung will be on 75% Apple will not be measurable… sorry i thought i was an analyst there for a moment
I miss the old days when we used to have to wait days for new apple news.
I’m super surprised at the Nokia number. Is that all Windows phones, or are there el cheapo’s mixed in?
Must be a rounding error. 😉
Sell all your AAPL stock now!
BYKAID!
DOOMED! Doomed I say!
/extreme sarcasm intended (for those who don’t get it).
It looks like the halfwits didn’t see or don’t know what the /s means. AAPL has been down since this report became public. The stock should be up at least ten percent based on this increadible news.
The war with Android and Microsoft is over. Apple has clearly triumphed in every meaningful metric. Sure, there might be a few skirmishes left, but the market has spoken loud and clear and it chooses Apple. It is true that Android might remain relevant with the complete idiot crowd or those that are just emerging from the jungles, but for the rest of the world it is over for Android. OVER! You can fool some of the people some of the time, but you can’t fool all of the people all of the time. The clusterfuck known as Android is finished! One percent from LG?!? Are you freaking kidding me?!? What about your prized flagship? Apple beating Samsung three to one. Wow! Where is Amazon? And Microsoft isn’t even in the universe. Six percent? Really? After the complete barrage of television ads these last few months and all that is achieved is six? That is utterly and absolutely pathetic. The gig is up. No one wants crap any longer.
These are new days for Apple. As time passes they will continue to innovate, improve their nearly perfect products, gain more share and earn ALL the bounty. Microsoft and Google will become empty plastic bags aimlessly fluttering along with the gentle breezes to nowhere land. This is the biggest tech story of 2014-2015 – the implosion of Android and complete domination of Apple.
Well, ya know….it’s all because of marketing.;)
heh.
that ol’ Reality Distortion Field still at work.
hee.
Does that include the Microsoft Surface? After spending what must be $100 million advertising the thing this year, that’s the best Microsoft could do?
I would assume it does not… It’s a Windows machine and as such they aren’t “activated”. The same goes for any OS X system.
Flurry specifically tracks mobile devices.
It raises the bar even further for next year. It is difficult to see how the 6S will top the 6 in sales volume. But, it bodes well for the 7.
Can’t put much faith in this report, with more than 20% of the activations unaccounted for.
Reading is fundamental.
Chart is clearly labeled Top 5.
Why not? the other 20% fall under “Other”. This is normal practice when each of the other 100 or so device manufacturers don’t sell squat – individually they’re not worth considering.
There are over 12 thousand Android models made by MANY companies.
And yet AAPL down again today. Off another 1%. And tomorrow profit takers by the score will be dumping. Could be ugly on last tax day.
I agree. Taking a quick look at Apple’s share price today and you’d never guess they were destroying anyone except themselves. I know Apple shareholders have to look at the long-term picture but I’m just taking note how Apple performs very oddly for a company expected to have a blow-out quarter. This buyer inactivity can’t still be about a lack of confidence of Apple as an investment? Would any other company expected to have a blow-out quarter show this much disinterest by Wall Street?
I notice Apple has been moving up slightly over the past week but hardly enough to reflect a blow-out quarter.
Speaking of destroyed, Android profits tanked by 50% in 2014, when compared to 2013.
http://recode.net/2014/12/30/android-hardware-profits-tanked-in-2014-as-xiaomi-gains-failed-to-offset-samsung-sony-losses/