“Beats executives — now Apple employees — are looking to replicate the kind of success Beyoncé had with her iTunes album, ‘Beyoncé by Beyoncé,’ back in December 2013,” Atkinson reports. “Beats already has a bunch of connections with artists including Nicki Minaj, who frequently stars with Beats products in her music videos. Iovine is also good friends with Will.i.am, Pharrell, Kanye West and Gwen Stefani.”
“There’s still no time frame for Apple’s planned Beats Music makeover, which may include dumping the name,” Atkinson reports. “On the p.r. front, Beats Music has been pretty quiet since the $3 billion Apple take-over, which included Beats Electronics. There’s no standing still in the fast-moving streaming music wars, however, and Apple had better jump in big and soon. Another Super Bowl buy perhaps?”
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