“Apple’s iBeacon solution is proliferating much faster than realized as the company sets the foundations for its next retail revolution,” Jonny Evans writes for Computerworld.

“Apple’s other retail-focused solutions — Apple Pay, TouchID and iOS devices, including Apple Watch, mean the company now sits at the center of both online and offline relationships between consumers and retailers,” Evans writes. “This is going to become even more critical as Apple continues to disrupt consumer culture.”

“Retailers are all over the technology: Macy’s, Lord & Taylor and The Bay are using beacons, while Starwood Hotels & Resorts (of the famously iPad-using CEO) use it in around 30 hotels. Hillshire Brands used beacons in ten US cities to track shopper behavior in supermarkets,” Evans writes. “The rate of adoption is rapid — far more rapid than recognized.”

Read more in the full article here.

Related articles:
Estimote makes ‘Nearables’ – iBeacon stickers you can stick on anything – August 22, 2014
Apple and the omnichannel: 9 industries already using Apple’s iBeacon – July 29, 2014
Hudson’s Bay and Lord & Taylor roll out Apple’s iBeacon tech across North America – July 28, 2014
Hundreds of London businesses are about to flip the switch on payments via iBeacons – June 19, 2014
inMarket: iBeacon increases in-store app usage, retention, and brand engagement – June 16, 2014
Google wants in on Apple Inc.’s iBeacon party – June 9, 2014
GE integrates iBeacon into new LED light fixtures, Walmart installing in stores worldwide – May 29, 2014
Walgreens and Walmart testing iBeacon, Motorola Solutions launches iBeacon marketing platform – May 7, 2014
Virgin Atlantic trials Apple iBeacon tech for iPhone users at London Heathrow Airport – May 2, 2014
New York City bars to use Apple’s iBeacon for pub crawl promo – April 28, 2014
New sunglasses with iBeacon notify you when lost, act as beacons in retail – April 28, 2014