“Apple’s iPhone 6 and 6 Plus launched with much fanfare,” John Krystynak reports for AppLovin. “The 6 Plus was Apple’s first foray into the phablet market, so naturally a question about what the sales ratio was between the two new iPhone models arose.”
“T-Mobile’s outspoken CEO John Legere told Recode’s Ina Fried that the ratio of iPhone 6 Plus orders compared to that of the iPhone 6 was higher than they anticipated. In fact, the iPhone 6 Plus sold out almost instantly, even when the supply constrained iPhone 6 was still available to order,” Krystynak reports. “What is unclear is if this was because it was the more popular choice, or if the initial supply of the 6 Plus was considerably less than that of the more mainstream targeted iPhone 6. Since the 6 Plus is Apple’s first entry into the unfortunately named “phablet” category, it would make sense that they might start with a small pool to test demand.”
“Our interest in the ratio of 6 versus 6 Plus was piqued. We process over 25 billion ad requests a day, so we decided to take a look at the high volume of data we process to learn more,” Krystynak reports. “Globally, usage of the iPhone 6/6 Plus averaged out to an 80/20 split, respectively. Since interaction and usage differences between the 6 and 6 Plus on our network are negligible, it’s fair to estimate that roughly one in five new iPhones sold is an iPhone 6 Plus. Digging a little deeper, we noticed some interesting patterns in global usage ratios. In general, the 6 Plus is much more popular in APAC countries. While in North America, Western Europe, and Australia the iPhone 6/6 Plus ratio is much more aligned with the global average, APAC countries seem to have taken to the 6 Plus in greater numbers.”
“It’s clear that with the 6 Plus, Apple has more than just a niche player on its hands,” Krystynak reports. “We’ll continue to keep an eye on how the numbers evolve in the coming months.”
Read more in the full article here.
MacDailyNews Take: How many customers are still waiting for iPhone 6 Plus. That is the great unknown.
As we wrote back in September:
The current ratio of iPhone 6 to iPhone 6 Plus sales could be more of a supply issue than a demand issue. iPhone Plus supply continues to be severely constrained compared to iPhone 6. When supplies are more adequate (it’ll take months), we’ll be able to get a better gauge of iPhone 6 vs. iPhone 6 Plus popularity.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]
