“Any company needs to protect its cash cow business,” Jackson writes. “And with iPhone, what a cash cow it is. The average selling price, or ASP, of the iPhone ticked back up in the last quarter, which is amazing considering how most consumer products — including the iPad — see their ASPs steadily decline from the moment they are released. Most companies would try to keep iPhone going for as long as possible.”
“However, Apple isn’t like most companies,” Jackson writes. “It has turned its back on successful products before — say, with the iPod — and that may happen again with the iPhone.”
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