“In a strange announcement out of India, Philips has announced that it will be selling a ‘new range of televisions that come bundled with Apple TV features’ in time for the holidays,” John Brownlee reports for Cult of Mac.

“The Hindu Business Line claims that these televisions would come with iTunes installed, as well as AirPlay and Screen Mirroring, allowing you to stream content from your iPhone or iPad directly to your TV. To me, this sounds like a Philips TV with an Apple TV baked inside,” Brownlee reports. “It’s possible that Apple has teamed up with Philips to help the Apple TV get a leg up in the Indian market. Equally possible? That some Philips representative misspoke, or a Hindu Business Line reporter misheard.”

“To me, though, this implies that Apple could announce a number of Apple TV hardware partners next week,” Brownlee writes. “Could that be what Apple means when it says it’s been ‘far too long?'”

Read more in the full article here.

MacDailyNews Note: Since publication, Brownlee has aded an update:

False alarm. As we suggested was a possibility, Philips was misunderstood by a reporter. They are actually just bundling Apple TV’s with new televisions, not building in the hardware.