Lost footage of Steve Jobs responding to Michael Dell’s SIDAGTMBTTS advice

MacDailyNews reader “Boomer” just sent us an email and a link to a video he just uploaded to YouTube.

 
Boomer writes: Hi MDN, I think I found a little gem on my hard disk today: Steve Jobs’ rebuttal of Michael Dell’s historic SIDAGTMBTTS (“Shut it down and give the money back to the shareholders”).

I instantly thought of you at MDN 🙂

 
I could not find the footage anywhere else on the web so it guess it hasn’t been seen for about 16 years.

MacDailyNews Note: Some iOS device users report garbled audio. Works on Mac. Try the other videos/video links below if using an iOS device.


Direct link to video here.

 
Steve Jobs responds to Michael Dell:

Direct link to video here.

UPDATE: 5:11pm EDT: Thanks to Torsten Alisch for pointing us to the full keynote via Vimeo user Guillaume Gete (where it’s apparently been for some two years!)

Jobs addresses Dell’s comments starting at 49:27 in the keynote video:

Direct link to video here.

 

MacDailyNews Take: Finally, the targeted Michael Dell imagery has been found! We haven’t seen this since we saw it live in 1997!

Thanks, Boomer, Torsten Alisch, and Guillaume Gete!

Michael Dell target

Michael Dell target

 
[Thanks to MacDailyNews Reader “Boomer” for the heads up.]

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36 Comments

    1. So, after Mr. Dell had to SIDAGTMBTTS, I bet he wished he never said it an hoped the SIDAGTMBTTS would disappear.

      The should start each of the quarterly reports with video of these idiots comments. Like Ballmer’s about the iPhone not having buttons. No vision, imagination or class! I see the watch comments now.

  1. That brought a smile to my face today.

    Fortunately, Steve did not also predict that in 17 years Apple would be most valuable company in the world. That would have got him thrown into the crazy house.

  2. 1990s Steve Jobs needed to do all that to rally the troops (staff, developers, consumers). Genius.

    Steve Jobs.

    The giant of my generation.

    Miss you Steve, hope you’re having a great time wherever you are!

  3. Steve was a brilliant keynote maestro. Watching this one highlight brings back all that excitement and energy of Apple in those amazing comeback years. It is nice, though bittersweet, to recall this time period when the new ads of the multi-color iMacs began to appear, announcing Apple’s return to innovation and prominence. Since I only became aware of these keynotes around 2005, I missed several of these gems. Thank you for sharing with us!

  4. “We’re going to execute.” SJ

    I wonder sometimes if Steve Jobs ever really had a true inkling of what Apple would become in less than 15 years.

    The iPod, iPhone, iPad . . . . these were not things that existed even on paper when Steve Jobs talked about execution that day in 1997. Truly, it was a culture of excellence that made these products possible. And having seen glimpses now of the Apple Watch, truly this is still happening.

    I think Apple is going to dominate for a very long time in the sense that, as a company, it only believes it is as good as what is ABOUT TO DELIVER. Man, if that mindset continues it will be a long time before other companies can corner the market on “magical” the way SJ’s team has done.

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