“During the first installment of a two-part interview, the CEO dove into the rumor-infested waters of the Apple TV set, which has long been discussed in the media, but has yet to come to fruition,” Mlot reports. “He remained coy on the subject of a branded TV set, though. ‘There’s lots of things we’d like to work on that we have interest in, but we know that we can’t do everything great,’ Cook said, adding that “TV is one that we continue to have great interest in.'”
“‘TV is one of those things that, if we’re really honest, is stuck back in the ’70s,’ Cook said, waxing poetic about how much life has changed in four decades, while the family television set remains a relic,” Mlot reports. “‘It almost feels like you’re rewinding the clock and you’ve entered a time capsule and you’re going backwards,’ he said of the boob tube. ‘The interface is terrible. It’s awful.'”
Read more in the full article here.
Full video: Apple CEO Tim Cook’s interview with Charlie Rose – September 14, 2014