“Re/code pointed to the [below] Slate chart, which provides some perspective on the scale of Apple’s iPad business,” Lovejoy reports. “Yes, sales have taken a hit, but the product still generates more revenue than Yahoo, Facebook, LinkedIn, Twitter. Groupon and Tesla combined.”
“The iPad upgrade cycle appears to be closer to that of PCs than smartphones. People only upgrade their iPad when given a good reason to. If Apple is to grow iPad sales, it needs to provide that reason,” Lovejoy reports. “Cook isn’t stupid: he understands that. If the new iPads in the works were going to offer only incremental change, he’d fall flat on his face with this prediction.”
Much more in the full article here.