“Tim Cook hinted at significant developments to the iPad line in describing the recent 16 percent drop in year-on-year sales yesterday as ‘a speedbump’ in an interview with Re/code,” Ben Lovejoy reports for 9to5Mac.

“Re/code pointed to the [below] Slate chart, which provides some perspective on the scale of Apple’s iPad business,” Lovejoy reports. “Yes, sales have taken a hit, but the product still generates more revenue than Yahoo, Facebook, LinkedIn, Twitter. Groupon and Tesla combined.”

“The iPad upgrade cycle appears to be closer to that of PCs than smartphones. People only upgrade their iPad when given a good reason to. If Apple is to grow iPad sales, it needs to provide that reason,” Lovejoy reports. “Cook isn’t stupid: he understands that. If the new iPads in the works were going to offer only incremental change, he’d fall flat on his face with this prediction.”

Apple's Q314 iPad sales vs. Yahoo, Facebook, LinkedIn, Twitter, Groupon, and Tesla. (Slate.com via Re/code)

Apple’s Q314 iPad sales vs. Yahoo, Facebook, LinkedIn, Twitter, Groupon, and Tesla. (Slate.com via Re/code)

 
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