“Some people never learn when it comes to Apple,” Chris Ciaccia writes for TheStreet. “”
“A Reuters report about Apple’s supply chain scrambling to get screens ready because of the need to redesign a component is all well and good, but it’s highly unlikely that the scrambling will lead to a delay in the release of the iPhone because of the complexity of Apple’s supply chain,” Ciaccia writes. “This is a point CEO Timothy D. Cook has made before, as he has questioned reading too much into a single data point.”
“Reuters said that while there may have been a setback to get the new screens ready for the upcoming iPhone, which may be dubbed the iPhone Air, the output is now “back on track and suppliers are working flat-out to make up for lost time,'” Ciaccia writes. “Essentially, this makes this story a non-event, and something Apple investors have already dismissed, judging by share price reaction.”
Read more in the full article here.
MacDailyNews Take: When it comes to Apple, mid-late August is the height of silly season.
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Apple iPhone 6 display hiccup leaves supply chain scrambling, sources say – August 22, 2014
As someone
As someone previously pointed out, today is Friday FUD day. Enough said!
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How can Apple ‘be late’ with the iPhone, when they have NEVER said when it will be released? A-hole journalists guess on dates, then hold the company responsible if they don’t deliver on that date….. it’s maddening!
Any savvy marketing person knows the answer. Certain products need to meet certain marketing windows (e.g. back to school, Christmas, etc.). Tim Cook needs to make these priorities and place them ahead of his green energy, diversity and other feel good initiatives that don’t contribute to the bottom line.
The dog days of summer
So profoundly stupid. As if Apple would be scrambling with a part redesign weeks before release!!!
When has Cook delivered a bug-free product that has all the features users demanded before users expected it?
Cook did surprise us last year with the 64 bit iPhone 5S, so his track record has not been a complete disaster, but that is a case where Apple delivered a product that the users actually weren’t demanding at all. Functionally, even hardcore iOS users can’t identify what 64 bit actually does for them at all, nor do they know which Apps actually take advantage of it.
On a side note, the big problem was that iOS7 was forced onto existing 32 bit hardware owners, and it hurt many of them big time, cutting battery life and speed well below acceptable levels. An uncountable number DID jump over to the Android side. In my opinion, Cook’s iOS strategy delighted iPhone 5S users and crapped on legacy 32-bit iOS hardware owners.
Meanwhile, Cook continued to ignore what Apple TV and Mac users keep asking for. On the Mac software front, Cook has ignored, taken away, or delivered late. Sorry, but the truth must be told. All this reeks of last-minute scrambling. Apple has done this a lot more than most of you seem to acknowledge.
While buybacks have satiated the financial community, Cook’s vague comments about a pipeline and “exciting releases throughout the year” won’t stop early xmas shoppers from buying some competitor’s products if they perceive that the new competition offers a better value. That only adds pressure for Apple to show that they have been listening to iPhone users this time around. More screen sizes and more battery life are long overdue. Apple had better deliver something delightful, because it’s unlikely that last year’s 5C owner is going to be happy with a half-step update to the 5S.
Also, the truth is that Apple is letting the media tell the story rather than offering clear guidance. Many of us would happily wait for a future announced APPROXIMATE release date if Apple would give one. But Apple risks losing some shoppers who want a device soon and aren’t willing to wait forever. They’ll take a look at the grainy photos of supposed iPhone 6 body shells and see nothing attractive and perhaps continue shopping from another manufacturer. It’s sad that Apple can’t offer even a rough product release timetable the way Intel, carmakers, and others do.
The fact that Apple couldn’t get the next iPhone delivered in time for the back to school rush could very well mean that Apple has hit technical problems. Apple isn’t perfect, and its Asian suppliers leak every secret Apple tries to keep. We may very well see more details of this rumored screen backlight problems. Cook has never been a genius, and if he stumbles again on this product release, then the scorn he gets will be appropriate. If Cook comes through with adequate volumes of delightful iPhones to meet the xmas rush, then no one will be happier than me. But i’m not holding my breath.
Reuters comes out with this garbage every year. Though this year really takes the biscuit in claiming there were hold ups that have been resolved so no one can know if they are based on even the remotest germ of truth at all. Of course in the development of any technological device or any other for that matter, things won’t go as planned and changes and mods come into play all the time ne testing catch up, so yup a total non story just to jump on the bandwagon when clearly they have no real news on a device they want to cover in some way to garner interest.
iPhone air? I hadn’t heard that.
Apple will be late with the iPhone 6 because of a traffic tie up on the 101.
How can a product that’s never been announced be “late”?