“If you go into your AT&T or Verizon store to buy a new smartphone, odds are the salesperson will direct you toward a Samsung device,” Adam Levy writes for The Motley Fool. “A recent survey by Kantar Worldpanel found that 63% of smartphone buyers were recommended a Samsung. Comparatively, carriers recommended Apple just 30% of the time.”
“The iPhone is usually ranked as the best smartphone available,” Levy writes. “So, why is there such a huge discrepancy between recommendation rates? The answer shouldn’t surprise you: It’s not in the best interest of wireless providers to recommend an iPhone profit-wise.”
“Carriers seem to have a love-hate relationship with the iPhone,” Levy writes. “While the product certainly sells well, it carries a high up-front cost for the carriers because they must pay Apple subsidies to sell the phone for $199. Samsung and every other OEM have the same deal, but Apple’s iPhone typically carries the highest subsidy.”
Much more in the full article here.
[Thanks to MacDailyNews Reader “MotivDev” for the heads up.]
