“A navigation app meant to help users avoid ‘sketchy’ neighborhoods has produced strong reactions, including accusations of racism,” Ben Pimentel reports for MarketWatch. “”

SketchFactor, which was created by New York entrepreneurs Allison McGuire and Daniel Herrington, is a crowd-sourced navigation app that ‘shows that relative sketchiness of an area,’ the company said,” Pimentel reports. “The app, which was unveiled Thursday, is available in the Apple App Store.”

“‘Sketchiness,’ of course, is very subjective as the company itself notes on its site: ‘What does sketchy mean? Sketchy means a number of things. To you, it may mean dangerous. To someone else, it may mean weird. You can report weird—such as a bizarre discovery or strange encounter—or dangerous—potentially harmful situations—to the app,’ the SketchFactor team also said,” Pimentel reports. “But for many on Twitter, ‘sketchy’ suggests black or non-white.”

Read more in the full article here.