“Luxury modified iPhone vendor Feld & Volk… has received what it believes to be a completed 4.7-inch iPhone 6 rear shell and has shared some new photos revealing a few features not highlighted in previous leaks,” Eric Slivka reports for MacRumors. “Among these is a good look at the volume button cutouts, which have now been recessed slightly in a change that will allow for a lower profile along the edges and decreased likelihood of accidental volume changes.”
“Feld & Volk’s photos also offer a look at the embedded Apple logo, something Apple has not used on the iPhone since the original iPhone back in 2007,” Slivka reports. “Feld & Volk says the embedded logo is very similar to that seen on the original iPhone, but says it is made of ‘very extraordinary’ scratch-resistant metal that it speculates could be a Liquidmetal alloy, although there is no specific evidence supporting that speculation.”
Read more in the full article here.
well, …. thats a real significant advance. nobody wants their apple logo to get scratched, of all things…
maybe wolf blitzer and cnn can fixate on this for a while.
If, and let me say that again, “if” this is true, it might be a great way for Apple to test liquid metal on a large scale and scratches, damage will not impact any important part of the phone.
We’ve all seen the back of some iPhones without covers. It might be interesting to see all those scratches on the back except on the logo. Good field test.
Finally! My life is worth living again.
Nonsense.
The logo is going to be (semi-)transparent, what is impossible for LM, just as for any other metal with that thickness.
Also, the logo could be used for radio transmission, which would be also impossible with LM.
You’re so certain, I’m guessing you have sources in the supply chain to back up your assertions.
What? You don’t? Oh, what a pity.
There were very much legitimate photos of the metal back of the new iPhone, and it has Apple-shaped “window”.
The idea that this window will be covered by another metal is blatant nonsense. You do not need source to derive that; just basic knowledge about metals not being either transparent or radio-transparent and the very fact that there is Apple-shaped whole in the back of the smartphone.
Correction: of course, not “very much”, but “many”.
Another correction: “hole”, not “whole”.
Today my dyslexia is even worse than usually; sorry.
This is just to notify correction of any errors in my future comments.
Sorry but you really are talking complete bollocks.
There is absolutely no need whatsoever for the Apple logo to be radio transparent, because, as anyone with even scant knowledge of an iPhones construction knows that the entire inside where the logo sits is solid battery; the radios and their antenna sit behind the radio-transparent panels at the top and bottom rear of the phone.
This has been the case since the iP5, so your ignorance of the iPhone, it’s structure and technology is exposed for all to see.
Sorry, but nothing what you wrote contradicts to what I wrote. I did not say the logo “must” be used for radio transmission (though it is likely). The transparency factor alone is enough to see that the idea that the logo is going to be covered by LM is nonsense.
Jeez! Cool down on the snippy.
And you know this how, exactly?
Explain how you got hold of this exclusive info, enquiring minds want to know.
I’m of the opinion that you don’t have a frakking clue.
Impossible is a strong word. Use it sparingly.
Apple likes to poke a bunch of tiny holes in metal parts using lasers. They use them for nearly invisible LED indicators and such. It is possible (not likely, but not impossible) that Apple could punch a lot of tiny holes in that metal Apple logo to let the light shine through.
Just playing the devil’s advocate to your “impossible” assertion.
I’m hoping it’s LQMT because… well…. I own LQMT.
I sold at 24.5. I think this phone won’t have lqmt and the stock’ll drop tood-teens after the iPhone announcement.
‘Tood-teens’, something rather unsavoury about that term to my mind but hardly sounds a very good reason to sell I would have thought.
I can hardly wait for predictive typing. “Tood-teens” = to the mid-teens
Don’t ask me how. Only Siri knows.
Dangerous time to be a shareholder…if the new phone comes out without any new form factor then the stock will plummet…let’s hope for a great launch!
It’s only dangerous if you shorted the stock.
Who cares?
Well, nice I guess. Now if they can do that with the screen…..
Right you clearly haven’t been on here much of late then. Probably very sensible.
I expect the Apple logo is part of a new branding strategy. By making it attractive or even luxurious in appearance, the Logo will distinguish iPhones from copy-cat smartphones in a glance. That, plus other things that won’t be found on the copy-cat phones, will help distinguish the “top” from the “middle” tier of the smartphone market — e.g., Samsung Galaxy, HTC One, iPhone 5c.
Under this interpretation, releasing the 5c in plastic in 2013, instead of leaving the aluminum iP5 on the market another year, signaled consumers that plastic smartphones are second-tier (or lower), while milled aluminum smartphones reflect higher quality (as perceived by consumers).
This suggests the 5s will have a plastic case and be re-badged the 6c in September, assuming that Apple wants its fingerprint ID technology to proliferate as part of its mobile-payments strategy. That would leave the 5c to serve as the bottom-tier iPhone.