“‘You flaunt an iPhone, but you don’t flaunt an Android,’ said Punit Mathur, a 42-year-old vice president of a digital media company who switched to a new iPhone 4s from a Nexus 4,” Toness reports. “An iPhone 5s that would cost 53,500 rupees ($874) is too expensive, ‘but the 4s is still an upgrade,’ he said.”
“‘Once Apple has fully proven this model in India, you’re going to see them roll it out to other markets,’ said Ken Hyers, an analyst with Strategy Analytics in North Carolina. ‘Particularly Brazil, Russia, Indonesia, the other large emerging markets where they want to gain market share,'” Toness reports. “Apple’s approach in India has helped it build traction in a country where 225 million smartphones will be sold this year, said Brad Rees, chief executive officer of London-based Mediacells, a marketing company. Apple, the fifth-largest vendor in India, more than doubled sales there in the first quarter to 325,000 iPhones from a year earlier, according to researcher Canalys.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “BillD” for the heads up.]