“Consumers are increasingly moving towards larger smartphones, according to a new global survey from Netbiscuits, which should be welcomed news for Apple and its upcoming iPhone,” Gary Krakow writes for TheStreet.

“According to the Q2 Global Web Trends report, U.K.-based Netbiscuits found the average physical size of mobile phone screens in use has been increasing worldwide. All segments over 4 inches increased share compared to last quarter,” Krakow writes. “The survey shows the fastest growth came in the 6-inch and larger category which, it concludes, is a good indicator of how the industry is likely to evolve over the next 12 months.”

“The 242-country survey found that while South Koreans are most likely to be using the largest screens – and Kenya and South Africa the smallest – the greatest shifts towards phablets (5 to 5.9 inches) came from the United States, Canada and Australia,” Krakow writes. “The results of the global popularity of specific phone models also turned out to be great news for Apple. In the second quarter, the iPhone 5 models (5, 5s, 5c) topped the usage chart with a 17% worldwide share replacing its own second-place iPhone 4 devices (4, 4s) 14%. The next five leaders were Samsung Galaxy phones: Galaxy S III (4%), Galaxy S4 (4%), Galaxy S III Mini (3%), Galaxy S II (3%) and Galaxy S4 Mini (3%). Rounding out the top ten models were Apple’s iPhone 3GS (2%), the HTC One (1%) and Samsung’s Galaxy Note 3 LTE (1%).”

Read more in the full article here.

MacDailyNews Take: Of the top ten most popular smartphones in a 242-country survey, Apple iPhones took 33% while Samsung, with bigger screens, a huge marketing spend, and umpteen BOGOF and similar promos, could only manage 18%.