“It would not surprise me to hear Tim Cook bring this data up in today’s earnings conference call since it is very favorable to Apple,” Chuck Jones writes for Forbes.

“Chitika Insights sampled tens of millions U.S. and Canadian ad impressions from July 1 to July 7 and compared the results to its 2013 data from the same timeframe and found that Apple’s iPad still drives the overwhelming portion of tablet ad impressions,” Jones writes. “A year ago iPads accounted for 83.6% of ad impressions and that has fallen to 78.0%, however it is up from 77.2% in April of this year.”

“From various Chitika data over the past 18 months the iPad’s share has ranged from the high 70%s to the mid-80%s,” Jones writes. “So far neither Amazon, Samsung, Google, Microsoft or other tablet makers have been able to make a significant dent in the iPad’s usage.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]