“But what’s also interesting is that Ms. Ahrendts’s post is awfully… touchy-feely for an exec at a tech company. Together, those aspects suggest a new direction, at least when it comes to outreach, for the brand,” Friedman writes. “One that looks a lot like what fashion, especially high-end fashion, has been doing for a while now.”
“Just consider the content of her post,” Friedman writes. “She admits to insecurity. She advises people to discuss personal matters. She tells the them to talk to each other, not just their personal devices.”
Read more in the full article here.
Apple’s Angela Ahrendts posts personal blog – June 24, 2014
Apple’s Ahrendts to oversee slew of new retail stores as organizational restructuring planned – June 16, 2014
Angela Ahrendts’ first memo to Apple Retail employees – June 12, 2014
Angela Ahrendts’ Apple Retail plans: China, mobile payments, revamped experience – May 19, 2014
Angela Ahrendts now officially Apple’s Senior Vice President, Retail and Online Stores – May 2, 2014